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LexisNexis Launches White Label Press Release Service [PR Tech Sum]

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03 Aug 2021
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Frank Strong, MA, MBA
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0 Comment
PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches There are a whole lot of gates going up around publications...
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

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06 Jul 2021
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Frank Strong, MA, MBA
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0 Comment
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequests curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Why? I...
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PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

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03 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...
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PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

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04 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

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06 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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