Earned Media vs. Media Relations [PR Tech Sum No. 15]
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...Read More
PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum No. 10]
The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...Read More
PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum No. 9]
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum.jpg)
The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum No. 8]
To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that...Read More
New Tech Products and New Features for PR Pros; Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes [PR Tech Sum No. 6]
The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You...Read More
A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; Propel, Burton-Taylor, Cision, Edelman and Onclusive [PR Tech Sum No. 5]:
Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so...Read More
What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? Business Wire, Meltwater, Onclusive, Cision, TrendKite [PR Tech Sum No. 3]
At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary (PR tech sum) and here’s...Read More
How Big is the Market for PR Software? Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker [PR Tech Sum No. 2]:
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product...Read More
Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...Read More
Industry Consolidation Revs Up Among PR Vendors; Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions [PR Tech Sum No. 1]
There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something....Read More
