HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media

CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

/
30 Aug 2022
/
Frank Strong, MA, MBA
/
0 Comment
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech” Recently I’ve noticed an article discussing “CommsTech” as opposed to PR...
Read More

After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

/
07 Jun 2022
/
Frank Strong, MA, MBA
/
0 Comment
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...
Read More

PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

/
11 Jan 2022
/
Frank Strong, MA, MBA
/
0 Comment
PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company I don’t get too excited about private equity money in PR technology. The industry track record in this...
Read More

Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

/
05 Oct 2021
/
Frank Strong, MA, MBA
/
0 Comment
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings This is a humdinger of a...
Read More

PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

/
06 Jul 2021
/
Frank Strong, MA, MBA
/
0 Comment
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequests curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Why? I...
Read More

8 Innovations in Public Relations Technology to Watch

/
19 Jan 2021
/
Frank Strong, MA, MBA
/
0 Comment
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...
Read More

Earned Media vs. Media Relations [PR Tech Sum]

/
04 Aug 2020
/
Frank Strong, MA, MBA
/
0 Comment
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...
Read More

PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

/
03 Mar 2020
/
Frank Strong, MA, MBA
/
0 Comment
The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...
Read More
PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

/
04 Feb 2020
/
Frank Strong, MA, MBA
/
0 Comment
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
Read More
The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

/
03 Dec 2019
/
Frank Strong, MA, MBA
/
0 Comment
To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year.  In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that...
Read More
1 2 Next ›
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022

Recent Posts

  • The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
  • A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
  • An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
  • The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
  • Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
  • The 13 Most Popular Blog posts on Sword and the Script in 2022
  • Survey Says Successful Bloggers Do these 5 Things Differently
  • It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing
  • PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
  • B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content 
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT