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8 Innovations in Public Relations Technology to Watch

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19 Jan 2021
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Frank Strong, MA, MBA
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Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...
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Earned Media vs. Media Relations [PR Tech Sum]

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04 Aug 2020
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Frank Strong, MA, MBA
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Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...
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PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

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03 Mar 2020
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Frank Strong, MA, MBA
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The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...
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PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

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04 Feb 2020
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Frank Strong, MA, MBA
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Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
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The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

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03 Dec 2019
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Frank Strong, MA, MBA
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To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year.  In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that...
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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

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01 Oct 2019
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Frank Strong, MA, MBA
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The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You...
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A CRM with Real Analytics for Public Relations M&A Report Geoffrey Moore on PR Technology; PR Tech Sum Propel Burton-Taylor Cision Edelman and Onclusive

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

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03 Sep 2019
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Frank Strong, MA, MBA
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Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so...
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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

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02 Jul 2019
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Frank Strong, MA, MBA
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At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary (PR tech sum) and here’s...
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The Market Size for PR Software PR Tech Sum Burton-Taylor Cision Muck Rack Critical Mention Talkwalker

How Big is the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

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04 Jun 2019
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Frank Strong, MA, MBA
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I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product...
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PR Tech Briefing Onclusive Provides PR with Attribution Capabilities

Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]

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14 May 2019
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Frank Strong, MA, MBA
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Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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