Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10
People hate to be sold to, but they love to buy. So said Josh Pitchford, vice president of Sales at Sandler Training. The key for any sales person is uncovering enough business pain to be actionable. Rather than chasing a...Read More
PR, Content and Net Neutrality; Off Script #9: Steveology
A few years ago, I met him out on the social media trail. How it happened, I can’t quite recall, but over time, we just sort of took to each other. Of all the things that Steve Farnsworth is – a...Read More
How a Period Begins a Conversation; Off Script #8: Mitch Joel
The period used to be the end of the story. Today, it’s just the beginning. In many ways Mitch Joel has built a business around this concept and recently he (and his partners) sold that business to WPP. There may have...Read More
PR and Storytelling; Off Script #7: Lou Hoffman
About fifteen years ago, I met a solo practitioner at a networking event who handed me a business card that presented his title as “chief storyteller.” I couldn’t take him seriously; I couldn’t imagine lobbying the vice president of marketing...Read More
Fans as a Metric are Fool’s Gold; Off Script #6: Ignite’s Jim Tobin
Jim Tobin of Ignite Social Media recently made headlines with this post about Facebook: Facebook Brand Pages Suffer 44% Decline in Reach Since December 1. With offices near Raleigh, NC and Detroit, MI, Jim’s company manages social media marketing for...Read More
PR, Twitter, and a Navy Master Chief; Off Script #5: John Barnett
I don’t remember when I met John Barnett, but I’m pretty sure I know where I met him. We met on Twitter, perhaps two or three years ago, but have never quite gotten past 140 characters. A week or so...Read More
Journalist Goes to Law School; Off Script #4: Chris Bagley
Ask a reporter what’s change in journalism the in the last few years and many of them will mention more stories and less staff. It’s a similar scoop nearly everywhere as media outlets grapple with the economics of trading print...Read More
Quiet Professionalism in PR; Off Script #3: Ian Lipner
We have to listen carefully to find them, but they are out there. The silent but brilliant minds. These people don’t pen PR or marketing blogs, fire off dissenting opinions in comments and aren’t streaming a feed of hot content. ...Read More
PR Business, Balance and Access; Off Script #2: Gini Dietrich
I had mentor once that used to say: you may not remember what people say, you may not remember what people did, but you will always remember how people make you feel. Over the years, I’ve found that to be...Read More
PR Pro with a #socialCV; Off Script #1: Ruby Simmons
One of the first things I did when I started this blog in early 2009, was to implement Google Analytics. Right off the bat I realized, it tends to get quite a bit of international traffic. The US and UK...Read More
