Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche
An expert at Meltwater says natural language processing (NLP) is getting better at understanding context, which can help PR assess large volumes of content Sometimes bad words can mean good things. For example, the word “bomb” might have different connotations...Read More
PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel
Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one The idea that PR software is like...Read More
Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush
SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired...Read More
A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association
Have you ever heard of telematics? By 2020, some 87% of all vehicles in the U.S. will be equipped with it (opens in PDF). Telematics is data collection. Data collection about your car – and how you drive and where...Read More
9 Quotes from PR and Marketing Pros in 2019 that Will Still Be Relevant in 2020 and Beyond
Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. If I were to add...Read More
Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow, 2x CMO
Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is...Read More
Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script No. 43: Chris Forhan of Bytelion
Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”...Read More
Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM
In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for...Read More
The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting
Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees, according to LinkedIn....Read More
A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle
Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. It can involve the cost of an investigation into what happened, remediation, legal fees, and regulatory fines, among others. This...Read More
