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truescope opens a U.S. office in New York

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

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15 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product Truescope is a new media monitoring technology that’s launching in the U.S. This...
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Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing

Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche

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13 Apr 2021
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Frank Strong, MA, MBA
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0 Comment
An expert at Meltwater says natural language processing (NLP) is getting better at understanding  context, which can help PR assess large volumes of content Sometimes bad words can mean good things. For example, the word “bomb” might have different connotations...
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Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]

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02 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...
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PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

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04 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

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01 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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