Your Response to Business Reviews Might Count as Much as the Review Itself
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it A friend of mine with a small business was worried about a negative review. He’s a...Read More
An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity
In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. If your company is mentioned in a review on one of these sites, the tool will alert you to...Read More
Small Business Negative Reviews are a Gift; Here’s What to Do
She was unhappy with a small businesses service, so she left a negative review. She gave the business two stars in Google. The business owner was outraged by the review. “You will be hearing from our attorney,” he allegedly wrote...Read More
Is Yelp the New Front Page?
About a month ago I needed to get my carpets cleaned. As is instinctive with so many consumers these days, I turned to Google to find a professional carpet cleaner. The first organic search result was from a review on...Read More
Social Media: A Question of Credibility
by Frank Strong The comments were caustic. The sort of knock-down, drag-out online fights that resulted in exchanges lasting for days. These things were said over an old-fashioned online bulletin board that most people wouldn’t say to their arch-nemesis, let alone...Read More
7 PR Strategies for Dealing with a Negative Blogger
By all indications, we were having a successful technology product launch. We had pre-briefed select media, analysts and influential bloggers and publicly announced an innovative product at a Gartner trade show. The buzz was good…no in fact, the buzz was...Read More
Groundswell: It Takes Customers to Make Customers
by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk it up to the extent their buzz generates more sales leads. To this end, it...Read More
