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3 Studies Demonstrate How Earned Media Drives Behavior and Credibility Executives that Understand PR Tend to Value it More

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility [UML]

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17 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a...
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The Competitive Edge of Marketing Tools Stems from Unique Application [UML]

The Competitive Edge of Marketing Tools Stems from Application [UML]

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11 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on...
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Marketing Spend What Would You Do with an Extra $5 Million

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

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18 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half.   Despite the maturation of digital marketing and web analytics, this remains a challenge. Some of the commentaries about commercials broadcast...
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11 Shrewd PR and Marketing Predictions You Can Bank On

11 Shrewd PR and Marketing Predictions You Can Bank On

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05 Jan 2016
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Frank Strong, MA, MBA
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2 Comments
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016.  Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....
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What Native Ads Mean for PR

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16 Jun 2015
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Frank Strong, MA, MBA
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7 Comments
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg...
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State of Native Advertising is confused

The State of Native Advertising is…Confused

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01 Jun 2014
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Frank Strong, MA, MBA
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12 Comments
He may not know it, but Shel Holtz has been taking up a little space in my home for the better part of a decade. His book, Public Relations on the Net, was required reading in a graduate class in...
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Would You Outsource Your Native Ads?

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17 Oct 2013
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Frank Strong, MA, MBA
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1 Comment
by Frank Strong Media outlets are hiring writers that are not journalists.  Instead these writers are hired to write advertisements, which are designed to look like news stories, for advertisers. So reported Michael Sebastian in an AdAge article titled: Who’s...
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Google Bombs Native Ads

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30 May 2013
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Frank Strong, MA, MBA
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1 Comment
by Frank Strong Usually when Matt Cutts speaks he reminds me of the Federal Reserve’s Ben Bernanke testifying before Congress: he speaks in broad terms about a philosophy and leaves the pundits to interpret the details. This probably isn’t by...
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Native Advertising’s Google Problem

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26 Feb 2013
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Frank Strong, MA, MBA
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3 Comments
by Frank Strong Last week Google reminded marketers about the basics in a blog post:  paid links must be distinguished as paid links. Links are still arguably the single most important factor in PageRank and therefore search results.  The post was widely...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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