3 Studies Demonstrate How Earned Media Drives Behavior and Credibility [UML]
One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a...Read More
![The Competitive Edge of Marketing Tools Stems from Unique Application [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/The-Competitive-Edge-of-Marketing-Tools-Stems-from-Unique-Application-UML.jpg)
The Competitive Edge of Marketing Tools Stems from Application [UML]
There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on...Read More
Marketing Spend: What Would You Do with an Extra $5 Million? [UML]
There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Some of the commentaries about commercials broadcast...Read More
11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....Read More
What Native Ads Mean for PR
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg...Read More
The State of Native Advertising is…Confused
He may not know it, but Shel Holtz has been taking up a little space in my home for the better part of a decade. His book, Public Relations on the Net, was required reading in a graduate class in...Read More
Would You Outsource Your Native Ads?
by Frank Strong Media outlets are hiring writers that are not journalists. Instead these writers are hired to write advertisements, which are designed to look like news stories, for advertisers. So reported Michael Sebastian in an AdAge article titled: Who’s...Read More
Google Bombs Native Ads
by Frank Strong Usually when Matt Cutts speaks he reminds me of the Federal Reserve’s Ben Bernanke testifying before Congress: he speaks in broad terms about a philosophy and leaves the pundits to interpret the details. This probably isn’t by...Read More
Native Advertising’s Google Problem
by Frank Strong Last week Google reminded marketers about the basics in a blog post: paid links must be distinguished as paid links. Links are still arguably the single most important factor in PageRank and therefore search results. The post was widely...Read More
