Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]
Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the...Read More
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks....Read More
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after...Read More
Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum No. 38]
Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush The PR technology space can be in some respects, divided into Davids and Goliaths. On one side,...Read More
Spending on PR Software Growing Again, Study Finds [PR Tech Sum]
Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up”...Read More
Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum No. 30]
Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...Read More
Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum No. 24]
Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data About this time last year, I was slowly coming to grips with the fact we were just at the very beginning of this...Read More
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too Business efforts on social media tends come in...Read More
AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum No. 21]
Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...Read More
