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Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

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04 Oct 2022
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Frank Strong, MA, MBA
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Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush The PR technology space can be in some respects, divided into Davids and Goliaths. On one side,...
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Spending on PR Software Growing Again, Study Finds [PR Tech Sum]

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03 May 2022
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Frank Strong, MA, MBA
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Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021   Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up”...
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Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]

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07 Dec 2021
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Frank Strong, MA, MBA
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Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...
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Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

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04 May 2021
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Frank Strong, MA, MBA
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0 Comment
Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data About this time last year, I was slowly coming to grips with the fact we were just at the very beginning of this...
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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

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30 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too Business efforts on social media tends come in...
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AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]

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02 Feb 2021
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Frank Strong, MA, MBA
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0 Comment
Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine...
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8 Innovations in Public Relations Technology to Watch

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19 Jan 2021
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Frank Strong, MA, MBA
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0 Comment
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...
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Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

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27 Oct 2020
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Frank Strong, MA, MBA
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Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions (example). M&A is a...
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Is Public Relations Management a Technology

Is Public Relations Management a Technology? [PR Tech Sum]

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07 Jul 2020
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Frank Strong, MA, MBA
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0 Comment
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but it’s shaping up as...
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Seeking Signals, Spotting Logos and Measuring Journalist Influence

The Most Recommended PR Tech Vendors [PR Tech Sum]

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03 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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