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Social and Mobile Marketing Takeaways from the Fuqua CMO Survey

The CMO Survey with Social & Mobile Marketing Takeaways

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Frank Strong, MA, MBA

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Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest...

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Popular Posts

Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

B2B Content Consumption is “Directly Correlated” with Intent to Buy

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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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If you want to get the best results out of PR, you 100% must put some effort into Twitter

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2023 Sword and the Script Media, LLC. All Rights Reserved.

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