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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

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05 Sep 2023
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Frank Strong, MA, MBA
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The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? A private fund recently closed its acquisition of Meltwater (see first story below). This adds to...
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

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01 Aug 2023
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Frank Strong, MA, MBA
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Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks....
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What does generative AI use in PR look like? [PR Tech Sum No. 45]

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06 Jun 2023
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Frank Strong, MA, MBA
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Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s...
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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum No. 42]

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07 Mar 2023
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Frank Strong, MA, MBA
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This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have...
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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

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14 Feb 2023
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Frank Strong, MA, MBA
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ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and...
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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum No. 41]

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31 Jan 2023
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Frank Strong, MA, MBA
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Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early...
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Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum No. 38]

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04 Oct 2022
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Frank Strong, MA, MBA
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Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush The PR technology space can be in some respects, divided into Davids and Goliaths. On one side,...
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum No. 33]

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01 Mar 2022
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Frank Strong, MA, MBA
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Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...
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Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum No. 30]

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07 Dec 2021
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Frank Strong, MA, MBA
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Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum No. 28]

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05 Oct 2021
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Frank Strong, MA, MBA
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0 Comment
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings This is a humdinger of a...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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