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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

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07 Mar 2023
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Frank Strong, MA, MBA
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0 Comment
This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have...
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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

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14 Feb 2023
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Frank Strong, MA, MBA
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0 Comment
ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and...
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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

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31 Jan 2023
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Frank Strong, MA, MBA
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0 Comment
Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early...
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Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

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04 Oct 2022
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Frank Strong, MA, MBA
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0 Comment
Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush The PR technology space can be in some respects, divided into Davids and Goliaths. On one side,...
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

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01 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...
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Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]

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07 Dec 2021
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Frank Strong, MA, MBA
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0 Comment
Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

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05 Oct 2021
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Frank Strong, MA, MBA
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0 Comment
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings This is a humdinger of a...
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

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06 Jul 2021
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Frank Strong, MA, MBA
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0 Comment
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequests curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Why? I...
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Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

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04 May 2021
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Frank Strong, MA, MBA
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0 Comment
Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data About this time last year, I was slowly coming to grips with the fact we were just at the very beginning of this...
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Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing

Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche

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13 Apr 2021
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Frank Strong, MA, MBA
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0 Comment
An expert at Meltwater says natural language processing (NLP) is getting better at understanding  context, which can help PR assess large volumes of content Sometimes bad words can mean good things. For example, the word “bomb” might have different connotations...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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