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Meltwater Quietly Goes IPO [PR Tech Sum]

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05 Jan 2021
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Frank Strong, MA, MBA
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0 Comment
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community...
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Is Public Relations Management a Technology

Is Public Relations Management a Technology? [PR Tech Sum]

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07 Jul 2020
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Frank Strong, MA, MBA
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0 Comment
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but it’s shaping up as...
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Seeking Signals, Spotting Logos and Measuring Journalist Influence

The Most Recommended PR Tech Vendors [PR Tech Sum]

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03 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...
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PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

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03 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...
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PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

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04 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
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The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

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03 Dec 2019
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Frank Strong, MA, MBA
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0 Comment
To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year.  In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that...
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Would you Run Your Internal Data Through this Media Monitoring AI

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

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05 Nov 2019
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Frank Strong, MA, MBA
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0 Comment
Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed...
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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

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01 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You...
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A CRM with Real Analytics for Public Relations M&A Report Geoffrey Moore on PR Technology; PR Tech Sum Propel Burton-Taylor Cision Edelman and Onclusive

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

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03 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so...
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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

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02 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary (PR tech sum) and here’s...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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