Building a media list for PR is a strategic research process [contrarian view]
Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it’s about understanding the people you want to influence There’s an old military expression that...Read More
The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters
The question prospective clients and employers need to ask is: how do you earn coverage when you don’t have a relationship with a journalist? “Do you have the relationships to get us into top-tier publications like The Wall Street Journal...Read More
Machina or ex-machina: ~40 marketing and comms predictions for 2025
If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead In pouring over predictions I received this year, I had a simple observation: I disagreed with a...Read More
PR tips from a current analysis of 400,000 pitches and 4,000+ reporters
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever...Read More
7 journalism statistics from a survey of 3,000 reporters to improve PR performance
Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to...Read More
What PR does with a media placement counts as much as getting it
Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape –...Read More
Less publicized but more interesting takeaways from 3 reports on marketing and PR
PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a...Read More
7 Reasons your competitor was included in a story…but you weren’t
In this guest post, Kathy Casciani identifies some of the main reasons why you might have missed a story opportunity your competitor scored; knowing these is how you might catch it next time If you have been in the public...Read More
PR ought to be in the B2B marketing mix because that’s where tech buyers look first
55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of...Read More
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after...Read More
