Unlike Advertising, PR is about Trust
by Frank Strong Eric Clemons has set off a firestorm of controversy with his TechCrunch post, “Why Advertising is Failing on the Internet.” In summary, Clemons argues, “The problem is not the medium, the problem is the message, and the...Read More
A Forgotten, but Useful, Marketing Tactic
by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal mail. I opened it. Inside was a hotel napkin — Crescent Bluffs Hotel & Resort...Read More
