Answering Tough Media Questions and Still Making a Good Impression
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. By my observation, such was the case when Marketplace... Read More
3 PR Takeaways from the State of the Media Report by Cision
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.” In... Read More
PR, Social Media and the Imperative of Content Marketing [UML]
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. Why? You can’t tell – even digitally savvy marketers can’t tell... Read More
How to Generate Media Referenceable B2B Customers with a Blog
You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get... Read More
Thought Leadership Actually Requires Thought and Leadership
The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore... Read More
12 Ways to Leverage Your Existing Investment in B2B Webinars
Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For example, ON24, which provides technology for hosting webinars, says these online presentations are a top lead... Read More
How Frothy Words Drive PR and Media Coverage
Words matter and his word was frothy. Every time financial news broke, I’d ask him a question or two in reaction. His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media... Read More
![What PR can Learn from Email Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/What-PR-can-Learn-from-Email-Marketing-UML-header.jpg)
What PR can Learn from Email Marketing [UML]
As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing; Email was one of the... Read More
Beyond PR 101: 3 Truly Unique Pitching Tips [UML]
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the... Read More
PR Briefing: Summarizing 3 Recent Public Relations Studies
You’re only as good as your last placement. It’s one of those facts of the PR profession. It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. As... Read More
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
