7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report... Read More
This is How the Sorry State of Media Relations Ends
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an... Read More
Is Media Relations Getting Harder?
Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals, which... Read More
12 Things You Should do to Amplify a Media Mention Once You’ve Earned It
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest,... Read More
NewsAI: An Impressive New PR Software Tool [Product Review]
Update 7/6/18: NewsAI is shuttering the business. “We’ve been working hard on the NewsAI idea for 2 years now. We’ve managed to increase our customers, improve our product, and make a product that we’re proud of,” wrote co-founder Abhi Agarwal in... Read More
10 Fundamentals for Successful B2B Media Interviews
B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which... Read More
Answering Tough Media Questions and Still Making a Good Impression
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. By my observation, such was the case when Marketplace... Read More
3 PR Takeaways from the State of the Media Report by Cision
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.” In... Read More
PR, Social Media and the Imperative of Content Marketing [UML]
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. Why? You can’t tell – even digitally savvy marketers can’t tell... Read More
How to Generate Media Referenceable B2B Customers with a Blog
You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get... Read More
