Signal AI acquires Memo for readership data [PR tech sum no. 64]
Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data April of this year will mark the seventh consecutive year I’ve provided steady summaries stemming from the world of...Read More
10 PR blog posts that summarize the state of comms in 2025
Generative AI went from novelty to mainstream, making PR a business priority and bringing new trends, yet the fundamentals of communications remain the same In my observation, the year 2025 has been one of the most interesting years in public...Read More
PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]
Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops The race...Read More
How PR and marketing pros are monitoring AI visibility for clients and brands
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet When social media really took off somewhere around 2008-2010, it took a while for...Read More
Chatting with the robots inside PR software [PR tech summary no. 62]
Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalists Generative AI is changing search. That change is starting at the foundation. For example, traditional search was built on backlinks. Google understood...Read More
Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space...Read More
New products and problems across PR software land [PR Tech Sum No. 60]
Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. It’s stringing words together based on how...Read More
A look at Edelman’s report on generative AI for PR, marketing and comms
The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry....Read More
Farewell, Burrelles [PR Tech Sum 56]
Burrelles bids farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. While the company is still technically operating – it’ll monitor bid opportunities –...Read More
Exclusive: Burrelles to “exit the media monitoring business” after 130 years; the venerable newspaper clipping service shutters;
Burrelles President Cathy Del Colle says the company aims to keep some services open; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions; [Last updated 6/12/24 11:23 ET] I heard rumors today (6/11/24) that the...Read More
