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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

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03 Nov 2020
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Frank Strong, MA, MBA
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0 Comment
PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the...
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Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

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27 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions (example). M&A is a...
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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

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06 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...
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Seeking Signals, Spotting Logos and Measuring Journalist Influence

The Most Recommended PR Tech Vendors [PR Tech Sum]

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03 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...
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Is PR Sending More Pitches During COVID-19? [PR Tech Sum]

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05 May 2020
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Frank Strong, MA, MBA
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0 Comment
Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Or, maybe it’s March 77th. We’re not sure.” That’s how The Content Advisory opened up...
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PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

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03 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...
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Notified PR dashboard

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

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28 Jan 2020
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Frank Strong, MA, MBA
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0 Comment
Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working...
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s4_quick_report_crowdstrike_agility_PR_solutions

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

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07 Jan 2020
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Frank Strong, MA, MBA
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0 Comment
A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...
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A Behind the Scenes Look at How Cision is Bringing Earned Media Attribution and Retargeting to Public Relations

How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations [PR Tech Briefing]

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26 Nov 2019
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Frank Strong, MA, MBA
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0 Comment
A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who...
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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

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01 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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