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“No comment” allows others to shape public perception

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09 Jun 2026
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Frank Strong, MA, MBA
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The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage More organizations are responding to questions from reporters they don’t like with a phrase such as “no comment.”...
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Are Communications Professionals Concerned about Media Bias? Survey says…

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13 Sep 2022
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Frank Strong, MA, MBA
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Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists Are there still two sides to...
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Comms Pros on Whether or Not their Organization Trusts the Media

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23 Aug 2022
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Frank Strong, MA, MBA
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“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.” More communications pros say their organization trusts the media than do not. Even so, the percentage is a little under half. The rest is...
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Image shows a person balancing. Aims to convey the them of this blog post which is about PR and media bias.

Quantum Entanglement? A PR View of Media Bias [Survey Data]

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11 Aug 2020
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Frank Strong, MA, MBA
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Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates...
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

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26 May 2020
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Frank Strong, MA, MBA
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72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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