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Old Marketing Tools with Novel New Twists [UML]

The Old “New Media” and Marketing Tools with Novel Twists [UML]

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11 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times.  Digiday says the Times is “trying to disrupt the news” but in reality, the paper...
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Will AI Help Humanize Marketing [UML]

Will AI Help Humanize Marketing? [UML]

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07 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service.  In the moment I opened that message there were two problems:  the app wasn’t working for me...
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Influence or Popularity? Examining Influencer Marketing

Influence or Popularity? Examining Influencer Marketing

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01 Nov 2016
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Frank Strong, MA, MBA
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3 Comments
She doesn’t have any Twitter followers.  She doesn’t have a Facebook page or Snapchat account.  She has never published a blog post, or an article for a leading association of business  communicators, or given a formal presentation. Yet people like...
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What PR can Learn from Email Marketing [UML]

What PR can Learn from Email Marketing [UML]

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08 Oct 2016
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Frank Strong, MA, MBA
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0 Comment
As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing; Email was one of the...
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marketing-vs-machine

Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]

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24 Sep 2016
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Frank Strong, MA, MBA
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0 Comment
The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning, artificial intelligence (AI) and even automation interchangeably. Businesses have long been infatuated with the word intelligence –...
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https://www.swordandthescript.com/2016/07/martech-it-operations/

Service Management: Lesson for Martech from IT Operations [UML]

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23 Jul 2016
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Frank Strong, MA, MBA
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0 Comment
As marketing technology (martech) rises in prominence and begins to mature within marketing operations, marketing leaders would do well to borrow some lessons from the IT operations. A decade or so ago, IT was frequently criticized for being too focused...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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