Influence or Popularity? Examining Influencer Marketing
She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators, or given a formal presentation. Yet people like...Read More
![What PR can Learn from Email Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/What-PR-can-Learn-from-Email-Marketing-UML-header.jpg)
What PR can Learn from Email Marketing [UML]
As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing; Email was one of the...Read More
Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]
The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning, artificial intelligence (AI) and even automation interchangeably. Businesses have long been infatuated with the word intelligence –...Read More
Service Management: Lesson for Martech from IT Operations [UML]
As marketing technology (martech) rises in prominence and begins to mature within marketing operations, marketing leaders would do well to borrow some lessons from the IT operations. A decade or so ago, IT was frequently criticized for being too focused...Read More
