Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev
By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B... Read More
![Brand24 A Worthy Consideration for Media Monitoring [Product Review]](https://www.swordandthescript.com/wp-content/uploads/2018/04/Brand24-A-Worthy-Consideration-for-Media-Monitoring-Product-Review.jpg)
Brand24: A Worthy Consideration for Media Monitoring [Product Review]
There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these... Read More
Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG
I hadn’t met him previously, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he... Read More
![3 Examples of B2B Organizations Using AR in Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2018/01/3-Examples-of-B2B-Organizations-Using-AR-in-Marketing-UML.jpg)
3 Cases Studies of Augmented Reality in B2B Marketing [UML]
As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. Why? In virtual reality, you have to stop someone and get them to put on a headset, goggles,... Read More
Does Blockchain Really Have Marketing Potential? [UML]
Kodak stirred headlines this week when it announced an application of blockchain for digital photography. In essence, the public ledger provided by blockchain will provide some digital rights capabilities, and perhaps some monetary upside, for photographers. The company’s stock price... Read More
Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider
When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. That’s what happened to Allison... Read More
![Old Marketing Tools with Novel New Twists [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Old-Marketing-Tools-with-Novel-New-Twists-UML.jpg)
The Old “New Media” and Marketing Tools with Novel Twists [UML]
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper... Read More
![Will AI Help Humanize Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Will-AI-Help-Humanize-Marketing-UML.jpg)
Will AI Help Humanize Marketing? [UML]
I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. In the moment I opened that message there were two problems: the app wasn’t working for me... Read More
Influence or Popularity? Examining Influencer Marketing
She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators, or given a formal presentation. Yet people like... Read More
![What PR can Learn from Email Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/What-PR-can-Learn-from-Email-Marketing-UML-header.jpg)
What PR can Learn from Email Marketing [UML]
As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing; Email was one of the... Read More
![Earned Media Poised for New Prominence in 2018 [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Earned-Media-Poised-for-New-Prominence-in-2018-UML-150x150.jpg)
