Gartner rips CMOs over martech while business demands ‘more with less’
The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t...Read More
6 key traits of a RevOps professional [guest post]
In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in...Read More
Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation
58% of marketers say martech cybersecurity is the top consideration in procuring marketing software tools I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and...Read More
Google is Killing FeedBurner Email; Here are 4 Alternatives
Google is shutting Feedburner-emails; viable FeedBurner alternatives to include follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy...Read More
xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]
I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had...Read More
Martech is NOT Marketing; Long Live Marketing
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A...Read More
The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting
Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees, according to LinkedIn....Read More
Separating Creativity from Technology in Thinking about Marketing Innovation [UML]
innovation [noun] 1: the introduction of something new; 2: a new idea, method, or device: NOVELTY (Merriam-Webster) How many people think of technology when they hear the word innovation? I’d imagine it most. In marketing, we tend to use those...Read More
How Big is the Market for PR Software? Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker [PR Tech Sum No. 2]:
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product...Read More
Industry Consolidation Revs Up Among PR Vendors; Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions [PR Tech Sum No. 1]
There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something....Read More
