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Gartner rips CMOs over martech while business demands ‘more with less’

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30 May 2023
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Frank Strong, MA, MBA
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The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t...
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6 key traits of a RevOps professional [guest post]

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23 May 2023
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Frank Strong, MA, MBA
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In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in...
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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

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28 Sep 2021
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Frank Strong, MA, MBA
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58% of marketers say martech cybersecurity is the top consideration in procuring marketing software tools I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and...
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Google is Killing FeedBurner Email; Here are 4 Alternatives

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22 Jun 2021
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Frank Strong, MA, MBA
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Google is shutting Feedburner-emails; viable FeedBurner alternatives to include follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy...
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xiQ Mixes Content Curation with AI in Support of Account Based Marketing

xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]

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17 Sep 2019
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Frank Strong, MA, MBA
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I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had...
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Martech is NOT Marketing

Martech is NOT Marketing; Long Live Marketing

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30 Jul 2019
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Frank Strong, MA, MBA
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Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A...
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The Willingness in Marketing to Try Something New

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

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23 Jul 2019
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Frank Strong, MA, MBA
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Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees, according to LinkedIn....
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Separating Creativity from Technology in Thinking about Marketing Innovation

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

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08 Jun 2019
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Frank Strong, MA, MBA
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innovation [noun] 1: the introduction of something new; 2: a new idea, method, or device: NOVELTY (Merriam-Webster) How many people think of technology when they hear the word innovation? I’d imagine it most. In marketing, we tend to use those...
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The Market Size for PR Software PR Tech Sum Burton-Taylor Cision Muck Rack Critical Mention Talkwalker

How Big is the Market for PR Software? Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker [PR Tech Sum No. 2]:

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04 Jun 2019
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Frank Strong, MA, MBA
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I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product...
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Industry Consolidation Continues Among PR Vendors PR Tech

Industry Consolidation Revs Up Among PR Vendors; Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions [PR Tech Sum No. 1]

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30 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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