Separating Creativity from Technology in Thinking about Marketing Innovation [UML]
innovation [noun] 1: the introduction of something new; 2: a new idea, method, or device: NOVELTY (Merriam-Webster) How many people think of technology when they hear the word innovation? I’d imagine it most. In marketing, we tend to use those... Read More
How Big is the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product... Read More
Industry Consolidation Revs Up Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions
There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something.... Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont... Read More
Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young
It would sure be nice to buy a pound of marketing automation, turn it on, and then relax as highly qualified leads pour in. The technology would create the perfect message, deliver to the right people, at the right time,... Read More
How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ
Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed... Read More
Did Outbrain Try to Pitch Content Marketing at Cannes?
Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. Where I see Outbrain the most, is at... Read More
Key Marketing Considerations in Choosing a CMS; Off Script No. 28: Matt Garrepy of Solodev
By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B... Read More
![Brand24 A Worthy Consideration for Media Monitoring [Product Review]](https://www.swordandthescript.com/wp-content/uploads/2018/04/Brand24-A-Worthy-Consideration-for-Media-Monitoring-Product-Review.jpg)
Brand24: A Worthy Consideration for Media Monitoring [Product Review]
There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these... Read More
Confusion, Technology and Talent in Marketing; Off Script No. 26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG
I hadn’t met him previously, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he... Read More
