Where and How B2B Marketing Generates Leads it Likes [Study]
Email remains a top channel for producing leads in B2B marketing, according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and...Read More
Marketing, Strategy and War Analogies
For three years he had traded space for time. Skirmished, lost, retreated and did it again. The war dragged on. Public support plummeted. Abandonment rates grew. The men were exhausted and bitten by frost. It was dark. It was cold....Read More
Traditional vs. Social Media; Just Another Channel for PR
by Frank Strong Social media presents more than one challenge to public relations industry. The most prominent seems to be figuring it all out: which social media outlets should they be using (think: audience identification), what to say and when...Read More
