The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. Typically, these calls to action include... Read More
Thinking Different about Registration Forms and Personal Email Addresses
As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that... Read More
3 Tips for Effective Infographics: Data, Design and Distribution [UML]
Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations)... Read More
3 Studies that Challenge Marketing Assumptions [UML]
Assumptions are akin to a heuristic – an imperfect method of decision making that’s “good enough” and saves time. When assumptions are right, everything goes smoothly. But when they are wrong, the rest can go horribly wrong. Assumptions are essential... Read More
Brand Engagement on Social Media Has Never Mattered Less
Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to... Read More
It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”
Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years. The benchmark... Read More
![Context in Marketing Campaigns Mediums and Measurements [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/05/Context-in-Marketing-Campaigns-Mediums-and-Measurements-UML.jpg)
Context in Marketing Campaigns, Mediums and Measurements [UML]
Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Certainly, the mechanism by which we send messages has evolved dramatically, but so too has the way audiences receive messages. Today,... Read More
Where and How B2B Marketing Generates Leads it Likes [Study]
Email remains a top channel for producing leads in B2B marketing, according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and... Read More
Marketing, Strategy and War Analogies
For three years he had traded space for time. Skirmished, lost, retreated and did it again. The war dragged on. Public support plummeted. Abandonment rates grew. The men were exhausted and bitten by frost. It was dark. It was cold.... Read More
Traditional vs. Social Media; Just Another Channel for PR
by Frank Strong Social media presents more than one challenge to public relations industry. The most prominent seems to be figuring it all out: which social media outlets should they be using (think: audience identification), what to say and when... Read More
