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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

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24 Jan 2023
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Frank Strong, MA, MBA
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Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about...
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B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content 

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15 Nov 2022
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Frank Strong, MA, MBA
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75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify If you’ve been in marketing for...
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creative-commons-licenses

Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

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25 Jan 2022
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Frank Strong, MA, MBA
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This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as I dug into the report, I noticed one small thing that gave me pause: a...
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Jackie Hermes Accelity

Why Some B2B Tech Companies Fail at Marketing [guest post]

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20 Jul 2021
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Frank Strong, MA, MBA
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Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines.  Some B2B tech companies, especially in early stages, are eager to make...
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The Case For and Against Gated Content and Registration Pages

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11 Jun 2019
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Frank Strong, MA, MBA
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Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. Marketers tend to be for it...
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Breaking Down Current Trends in Influencer Marketing 6 Takeaways from a Global Survey by Talkwalker

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

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05 Mar 2019
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Frank Strong, MA, MBA
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Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. I define...
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Six Content Distribution Tips that Everyone Else Isn’t Already Doing

Six Content Distribution Tips that Everyone Else Isn’t Already Doing

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20 Nov 2018
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Frank Strong, MA, MBA
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0 Comment
Creating good content is just half the content marketing equation. The other half is content distribution. Distribution tends to fall to the wayside for several reasons. First, for many marketers, so much effort is poured into the creation that distribution...
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The Calls to Just “Use Video” in Marketing Overlook These 3 Essential Considerations

The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations

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07 Aug 2018
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Frank Strong, MA, MBA
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0 Comment
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. Typically, these calls to action include...
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Thinking Different in 2018 Registration Forms and the Personal Email Addresses

Thinking Different about Registration Forms and Personal Email Addresses

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02 Jan 2018
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Frank Strong, MA, MBA
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As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that...
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infographics types of content

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

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18 Nov 2017
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Frank Strong, MA, MBA
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2 Comments
Infographics remain high on the marketing list of tactics.  It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations)...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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