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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

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16 Feb 2021
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Frank Strong, MA, MBA
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The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs)....
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

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22 Dec 2020
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Frank Strong, MA, MBA
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Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020 Many of the blog posts published here are based on survey research, analytical studies...
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6 Reasons B2B Marketers are Unsatisfied with their Own Content

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10 Nov 2020
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Frank Strong, MA, MBA
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B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications, “68% of B2B...
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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

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13 Oct 2020
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Frank Strong, MA, MBA
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The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s...
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The Enduring Characteristics of Winning B2B Content Marketing Programs

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08 Oct 2020
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Frank Strong, MA, MBA
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Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? Some of the answers are found on page four of...
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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

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01 Oct 2020
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Frank Strong, MA, MBA
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Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital...
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B2B Marketers Focused on Long Term Tend to Outperform the Competition

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17 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. A survey of 450 marketers found “leaders” – those who say...
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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

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10 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more pieces of vendor content Pieces of content. Consumption. There are unpolished phrases the marketing community kicks around to describe the outsized role content...
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Recent Posts

  • PR Coverage May have a Bigger Influence on SEO than Links 
  • Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
  • AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]
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  • Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
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  • The Top 10 Most Read Posts on Sword and the Script in 2020
  • 45 Marketing and PR Statistics that Recap the Year We Had in 2020
  • Seeing Around Corners: 30 Marketing and PR Predictions for 2021
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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