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B2B Marketing Statistics and Notes from 7 Recent Reports

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19 Jul 2022
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Frank Strong, MA, MBA
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Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics) Regular readers know I frequently dive into surveys and studies about B2B marketing, sales...
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3 Simple Tips for Getting Better Coverage of Your Surveys

3 Simple Tips for Getting Better Coverage of Your Surveys

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28 Jun 2022
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Frank Strong, MA, MBA
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The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product I noticed a survey put out by a large technology company the other day. A press...
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Is Video Worth the Cost in B2B Marketing

Is Video Worth the Cost in B2B Marketing?

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14 Jun 2022
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Frank Strong, MA, MBA
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93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results If you want to experiment with content, copy or messages, it’s easy to...
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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

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17 May 2022
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Frank Strong, MA, MBA
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0 Comment
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third...
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The 6 Top B2B Content Formats Buyers Find Most Valuable

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26 Apr 2022
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Frank Strong, MA, MBA
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0 Comment
Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging...
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15 CX Action Items B2B Companies “Must Do” According to McKinsey Research

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29 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave “B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. The consulting firm...
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Why We Need to Stop Using that Statistic about Goldfish and Our Attention Span

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22 Feb 2022
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Frank Strong, MA, MBA
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0 Comment
The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. It doesn’t mention goldfish either.” That goldfish statistic just won’t die. The statistic goes...
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Business is Not the Panacea for Trust, but Candor Makes Powerful Content2

Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]

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12 Feb 2022
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Frank Strong, MA, MBA
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0 Comment
Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and...
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“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

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08 Feb 2022
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Frank Strong, MA, MBA
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0 Comment
This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market Most buyers of B2B technology don’t believe vendors are completely honest. That’s according to...
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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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04 Jan 2022
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Frank Strong, MA, MBA
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0 Comment
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content Software-as-a-service (SaaS) platforms have given us...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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