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Should We Gate Our Content

Symphony of Gates: A Healthy Debate Over Gated Content

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25 Nov 2014
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Frank Strong, MA, MBA
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4 Comments
It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “80% of their major content marketing assets” according to a survey vetted by MarketingProfs.  The same study...
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Marketing as a Profit Center-header

Marketing as a Bona Fide Profit Center

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11 Nov 2014
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Frank Strong, MA, MBA
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0 Comment
  The party room rivals any I’ve seen in the local area.  It comes with four slides, a handful of forts, some bridges, a climbing wall, several swings – and enough space for a whole bunch of kids and one...
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The Long Road to Content Shock

The Long Road to Content Shock

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21 Jan 2014
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Frank Strong, MA, MBA
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4 Comments
Have we reached the limits of content marketing?  Is the birth of a trend, just now starting to hit the mainstream, destined to crash? Mark Schaefer calls it “content shock,” which comes with an eloquent explanation that boils down to...
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Six Tabbed Pages from Guerrilla Marketing [Tribute and Review]

What is Guerrilla Marketing? Six Tabbed Pages from Jay Conrad Levinson [Tribute and Review]

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15 Oct 2013
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Frank Strong, MA, MBA
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0 Comment
The copyright in this edition is 1998, but I probably didn’t buy and read the book until 2000 or 2001. It was the 3rd edition of a book first published in 1984. A client of mine had hired the author,...
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Marketing, Strategy and War Analogies

Marketing, Strategy and War Analogies

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06 Jun 2013
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Frank Strong, MA, MBA
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2 Comments
For three years he had traded space for time. Skirmished, lost, retreated and did it again. The war dragged on. Public support plummeted. Abandonment rates grew. The men were exhausted and bitten by frost. It was dark. It was cold....
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https://www.swordandthescript.com/2013/02/content-marketing-backlash-fuggetaboutit/

Content Marketing Backlash? Fuggetaboutit

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28 Feb 2013
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Frank Strong, MA, MBA
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12 Comments
Enter the content marketing backlash. We are not far away from seeing posts titled “Content marketing is dead.” But really, it’s just getting started. Yesterday, The New York Times ran a story about Marcus Sheridan, who often goes by TheSalesLion. It’s...
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brand-extension-when-a-beer-is-no-longer-a-budweiser

Brand Extension: When a Beer is No Longer a Budweiser

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07 Feb 2013
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Frank Strong, MA, MBA
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3 Comments
Budweiser drew well-deserved applause for its Clydesdale commercial about Hope.  It was a good story which made for great marketing. Like other brands, it turned to social media to extend the life of its big game investment. The commercial on YouTube has racked...
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Why Content Marketing is the New Branding

Why Content Marketing is the New Branding

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12 Dec 2012
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Frank Strong, MA, MBA
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14 Comments
Branding isn’t your company name.  It’s not a tag line. It’s not a logo. Branding is creating a perception.  It gets new customers over the sales hurdle of education.  It renews loyalty with existing customers. It creates envy among the competition. When marketers ask,...
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Corporate Social Media Strategy Framework

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20 Jun 2009
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong I’ve been contemplating a framework for a corporate strategy that includes social media, because I think creating an integrated and cohesive social media effort is a challenge with which many marketing and PR people are struggling. This is a concept and...
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Anecdote: How to Define a Market Opportunity

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15 May 2009
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Frank Strong, MA, MBA
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0 Comment
I’ve been perusing some of my old business school books and re-discovered a few key points from Kotler on Marketing: How to Creat, Win, and Dominate Markets: There are three situations that give rise to a market opportunity: 1. Supplying something...
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Popular Posts

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
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12 Jan 2021
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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28 Mar 2023
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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04 Jan 2022
Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
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18 Apr 2023
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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20 Jun 2023

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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