Why Content Marketing and Public Relations Need Each Other
It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. But the reporter didn’t respond, despite my experience, intuition and persistence. Yet I knew it was a good story – a story with legs....Read More
Marketing Strategy: The Looming Knowledge Crisis
Social media is making marketing lazy. It’s created a “cut and paste” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. I think he’s on to something,...Read More
![Designing Deliberate Questions, Content and Customer Experiences [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/11/Designing-Deliberate-Questions-Content-and-Customer-Experiences-UML.jpg)
Designing Deliberate Questions, Content and Customer Experiences [UML]
There’s an old saying that good marketing will make a poor product fail faster. The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. There’s something similar at play in those...Read More
The Page 4 Simple Secret to Successful Content Marketing [UML]
There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. If only have time to look at one chart, then download a copy, and turn to page 4. Overall, the study...Read More
Proof of B2B Marketing Value Does Not Start with the Competition
What’s the best way for B2B marketers to prove their value to senior management? Position your brand against the competition – according to a survey by the ANA which was reviewed by eMarketer in a piece titled How Can B2B Marketers...Read More
Content Marketing: Don’t Make Home Improvements to Rental Property
Update 10/14/18: There are a couple of prominent marketers in 2018 that saying this advice is old but they are misguided. If you don’t own it, then the entity that does can, and they will do so when it suits...Read More
Game Theory: Content Marketing as an Infinite Game
In game theory, there are two types of games: finite and infinite. A finite game is defined as having known players, fixed rules and agree upon objective, according to Simon Sinek in a recent Marketing over Coffee podcast interview. During...Read More
The Psychology of More in Content Marketing and Social Media [UML]
There’s a new gimmick in the effort to gain Twitter followers that goes like this: perform searches for keywords and hashtags on topics of interest and then go about “liking” as many of these posts as possible in the hopes...Read More
Marketing: Investment, Cost or Profit Center?
“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker Should marketing be a profit center? Consider this question carefully because I...Read More
The Audience Gets a Vote in Paid Social; UML
Marketing plans and programs are often based on assumptions. In other words, marketers draw up the order of battle based on what we think customers and prospects are doing, or will do, in response to a message. To be clear,...Read More
