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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

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11 May 2021
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Frank Strong, MA, MBA
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Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns One of the biggest frustrations in the marketing and PR profession today is the...
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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

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01 Oct 2020
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Frank Strong, MA, MBA
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Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital...
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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

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29 Aug 2020
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Frank Strong, MA, MBA
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Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the...
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We are All Forever Students of Marketing

We are All Forever Students of Marketing [UML]

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30 Sep 2017
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Frank Strong, MA, MBA
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We are all forever students. I’m pretty sure the first time I heard a variation phrase, it was many years ago, and by Brian Solis.  It’s an elegant idea and a nice balance to a marketing world where today, many...
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Writing Labels and Cohorts; Words Really Do Matter

Writing, Labels and Cohorts; Words Really Do Matter [UML]

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22 Apr 2017
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Frank Strong, MA, MBA
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Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore.  At least not to the degree we did when we had...
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Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

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07 Jun 2016
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Frank Strong, MA, MBA
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Curiosity is an attribute that serves marketers well.  Beyond understanding that something works, curiosity leads us to strive to understand why something works. I often the find the catalyst for curiosity comes in the form of a hunch, experience or intuition. ...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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