MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team
Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns One of the biggest frustrations in the marketing and PR profession today is the...Read More
Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends
Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital...Read More
Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the...Read More
We are All Forever Students of Marketing [UML]
We are all forever students. I’m pretty sure the first time I heard a variation phrase, it was many years ago, and by Brian Solis. It’s an elegant idea and a nice balance to a marketing world where today, many...Read More
Writing, Labels and Cohorts; Words Really Do Matter [UML]
Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had...Read More
Marketing Curiosity: The Cliff Notes to 5 Recent Surveys
Curiosity is an attribute that serves marketers well. Beyond understanding that something works, curiosity leads us to strive to understand why something works. I often the find the catalyst for curiosity comes in the form of a hunch, experience or intuition. ...Read More
