Build marketing and PR programs rather than executing campaigns
Marketing programs allow you to scale your efforts without stressing your team or sacrificing quality; The fitness analogy fits here: when you first start going to the gym you can’t lift much, or run fast or far; but if you...Read More
CMO spending on paid media soars at the expense of talent, tech and agencies
Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest...Read More
6 Reasons B2B Marketers are Unsatisfied with their Own Content
B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications, “68% of B2B...Read More
Marketing Content: A Decision Matrix for Getting Reviews and Approvals Done
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a...Read More
