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Alpharetta a High-Tech Secret; Off Script #13: GSU EiR Bill Bradford

Alpharetta is a High Tech Secret; Off Script #13: GSU EiR Bill Bradford

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04 Oct 2016
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Frank Strong, MA, MBA
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While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career.  He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right...
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Proof of B2B Marketing Value Does Not Start with the Competition-top

Proof of B2B Marketing Value Does Not Start with the Competition

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30 Aug 2016
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Frank Strong, MA, MBA
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What’s the best way for B2B marketers to prove their value to senior management?  Position your brand against the competition – according to a survey by the ANA which was reviewed by eMarketer in a piece titled How Can B2B Marketers...
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The Long Road to Content Shock

The Long Road to Content Shock

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21 Jan 2014
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Frank Strong, MA, MBA
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4 Comments
Have we reached the limits of content marketing?  Is the birth of a trend, just now starting to hit the mainstream, destined to crash? Mark Schaefer calls it “content shock,” which comes with an eloquent explanation that boils down to...
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CEOs that Engage Make a Remarkable Difference

CEOs that Engage Social Media Make a Remarkable Difference

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29 Jul 2012
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Frank Strong, MA, MBA
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4 Comments
All leaders have different styles.   CEOs are leaders and it’s evident they too develop unique styles. Steve Jobs might have been a celebrity CEO, with a finger in many operational buckets. Mark Zuckerberg seems to be the public face; hence...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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