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9 Durable Marketing Podcast Subscriptions that Stand Up to Time

9 Highly Recommended Marketing Podcasts that Stand Up over Time

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26 Jun 2018
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Frank Strong, MA, MBA
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Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of...
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Context in Marketing Campaigns Mediums and Measurements [UML]

Context in Marketing Campaigns, Mediums and Measurements [UML]

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06 May 2017
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Frank Strong, MA, MBA
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Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output.  Certainly, the mechanism by which we send messages has evolved dramatically, but so too has the way audiences receive messages. Today,...
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Writing Labels and Cohorts; Words Really Do Matter

Writing, Labels and Cohorts; Words Really Do Matter [UML]

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22 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore.  At least not to the degree we did when we had...
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the-largest-company-graphic

Apple vs. Chevron Revenue? It’s Content Marketing out of Context

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20 Sep 2016
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Frank Strong, MA, MBA
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1 Comment
Have you see the graphic nearby?  I’ve noticed it posted a dozen different times on LinkedIn recently – and each time it seems to get further apart from the truth. For example, the state of California stands out because Apple...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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