![Context in Marketing Campaigns Mediums and Measurements [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/05/Context-in-Marketing-Campaigns-Mediums-and-Measurements-UML.jpg)
Context in Marketing Campaigns, Mediums and Measurements [UML]
Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Certainly, the mechanism by which we send messages has evolved dramatically, but so too has the way audiences receive messages. Today,... Read More
Writing, Labels and Cohorts; Words Really Do Matter [UML]
Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had... Read More
Apple vs. Chevron Revenue? It’s Content Marketing out of Context
Have you see the graphic nearby? I’ve noticed it posted a dozen different times on LinkedIn recently – and each time it seems to get further apart from the truth. For example, the state of California stands out because Apple... Read More
![Earned Media Poised for New Prominence in 2018 [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Earned-Media-Poised-for-New-Prominence-in-2018-UML-150x150.jpg)
