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High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

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31 Aug 2021
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Frank Strong, MA, MBA
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0 Comment
High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the...
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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

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01 Oct 2020
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Frank Strong, MA, MBA
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Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital...
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B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

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29 Sep 2020
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Frank Strong, MA, MBA
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Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas...
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Martech is NOT Marketing

Martech is NOT Marketing; Long Live Marketing

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30 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A...
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The Willingness in Marketing to Try Something New

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

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23 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees, according to LinkedIn....
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Marketing Automation Only Does What the User Tells It Off Script; Off Script No 33 Bryan Young

Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

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16 Oct 2018
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Frank Strong, MA, MBA
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0 Comment
It would sure be nice to buy a pound of marketing automation, turn it on, and then relax as highly qualified leads pour in. The technology would create the perfect message, deliver to the right people, at the right time,...
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Does Blockchain Really Have Marketing-Potential

Does Blockchain Really Have Marketing Potential? [UML]

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13 Jan 2018
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Frank Strong, MA, MBA
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1 Comment
Kodak stirred headlines this week when it announced an application of blockchain for digital photography.  In essence, the public ledger provided by blockchain will provide some digital rights capabilities, and perhaps some monetary upside, for photographers. The company’s stock price...
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Over-reliance on Marketing Automation Depreciates Leads

Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward

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21 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
What’s old is new again in sales and marketing, according to Ted Seward.  The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals:  research, data, sales alignment and ROI. A few...
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Over-Automation on Twitter Hints of AI Saturation in Marketing

Twitter Marketing Automation is a Glimpse of AI Saturation

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17 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
Twitter has long been a marketing favorite, but its growth prospects have been questioned.  The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects...
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Will AI Help Humanize Marketing [UML]

Will AI Help Humanize Marketing? [UML]

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07 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service.  In the moment I opened that message there were two problems:  the app wasn’t working for me...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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