HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
5 Contrarian Views on a CMO Council Content Survey

5 Slightly Contrarian Views on a CMO Council Content Survey

/
25 Aug 2015
/
Frank Strong, MA, MBA
/
0 Comment
In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline.  The organization published a well-written press release that drew me in and pointed to one overarching conclusion: “Most view their content marketing...
Read More
Scale Content Marketing Employees are the Secret

Scale Content Marketing: Employees are the Secret

/
09 Jun 2015
/
Frank Strong, MA, MBA
/
1 Comment
“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi, marketing operations with PepsiCo. His commentary was presented...
Read More
Study Marketing Budgets Take Aim at Digital Social and Mobile

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

/
24 Feb 2015
/
Frank Strong, MA, MBA
/
0 Comment
Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted...
Read More
5-takeaways-from-the-salesforce-state-of-marketing-2

5 Takeaways from the Salesforce State of Marketing

/
20 Jan 2015
/
Frank Strong, MA, MBA
/
2 Comments
Marketers disagree on needs and metrics – but appear to be doubling down on social media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report, which Salesforce recently published. The company that coined the term...
Read More
Study Big Companies Lag at Blogging Social Media

Study: Big Companies Lag at Blogging, Social Media

/
21 Oct 2014
/
Frank Strong, MA, MBA
/
13 Comments
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools...
Read More

Study: Effective Content Marketing Has One Element

/
07 Oct 2014
/
Frank Strong, MA, MBA
/
4 Comments
Walk with me for a moment – to about 30 years ago.  The setting is the 1980s sitcom Growing Pains and Mike Seaver’s teacher had found – after the conclusion of an exam – that Mike had written out answers...
Read More
content marketing divide

Infographic: Content Marketing Divide; Rich Getting Richer

/
17 May 2014
/
Frank Strong, MA, MBA
/
0 Comment
The content rich keep getting richer, while the content poor keep getting poorer.  That’s my observation from Eloqua’s report The State of Content Marketing in 2014. Eloqua conducted an online survey of its marketing community.  It had 205 takers and...
Read More
top content marketing goals

9 Sweeping Lessons from Content Marketing Benchmarking Study

/
22 Apr 2014
/
Frank Strong, MA, MBA
/
0 Comment
In January, research firm Ascend2 released a study of 521 sales and marketing professionals was conducted through an online panel. The report published in January 2014, Content Marketing Benchmarking Summary, was covered in part by eMarketer and I recently went...
Read More
the-pope-and-market-research-surveysx600

The Pope and Market Research Surveys

/
29 May 2009
/
Frank Strong, MA, MBA
/
0 Comment
The humorist and author Mark Twain is often is attributed with saying: “There are three kinds of lies: lies, damned lies, and statistics.” This reminds me of little story that shows why polling, surveys and market research ought to be carefully...
Read More
‹ Previous 1 … 4 5 6
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021
Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020

Recent Posts

  • What does generative AI use in PR look like? [PR Tech Sum No. 45]
  • Gartner rips CMOs over martech while business demands ‘more with less’
  • 6 key traits of a RevOps professional [guest post]
  • Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story
  • How B2B marketing can influence the sales team to use its content according to behavioral science
  • Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]
  • B2B Content Consumption is “Directly Correlated” with Intent to Buy
  • More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]
  • Podcast: How AI and ChatGPT are Transforming Public Relations
  • Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT