9 Sweeping Lessons from Content Marketing Benchmarking Study
In January, research firm Ascend2 released a study of 521 sales and marketing professionals was conducted through an online panel. The report published in January 2014, Content Marketing Benchmarking Summary, was covered in part by eMarketer and I recently went...Read More
The Pope and Market Research Surveys
The humorist and author Mark Twain is often is attributed with saying: “There are three kinds of lies: lies, damned lies, and statistics.” This reminds me of little story that shows why polling, surveys and market research ought to be carefully...Read More
