Infographic: Big Brands and the Evolution of Logos
by Frank Strong Wikipedia says the word “logo” is derived from the Greek word “logos” meaning word or idea. The Merriam-Webster dictionary defines a logo as “a symbol that is used to identify a company and that appears on its...Read More
The Pepsi Challenge
by Frank Strong If you want to keep the peace during dinner table conversation, never discuss politics and religion, especially if your dining guests tend to be religious about their cola of choice. Pepsi launched it’s “Refresh Everything” marketing campaign topped off...Read More
