Legal Tech News: Content Marketing Tips for Bona Fide Success
Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. If you’re not in legal, it might sound dull – I used to think so too – but today I can assure...Read More
They Don’t Make Marketers in Law School; Off Script #22: Ginny Allen
We first crossed paths somewhere in Raleigh. I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Her interview here is nothing short...Read More
Legal Marketing and Snake Oil; Off Script #21: Larry Bodine
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can...Read More
Straight Talk for Lawyers and Legal Marketers on Content Marketing
For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new, this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space,...Read More
