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The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

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22 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows media relations keeps getting harder, but now there’s a new analysis of content being published...
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An Eclectic but Intriguing Mix of 32 Statistics that Sum Up PR and Marketing in 2019 (1)

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

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24 Dec 2019
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Frank Strong, MA, MBA
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0 Comment
I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last few years, I go back through every post and pull out the most interesting statistics...
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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]

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14 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Most PR professionals (68%) say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about...
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The Top Challenges in Journalism according to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

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27 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey.  That’s up 17% from the same survey last year. So, what’s PR to do about it?...
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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

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14 Aug 2018
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Frank Strong, MA, MBA
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0 Comment
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report...
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Without Marketing You’re the Business No One’s Heard Of

Without Marketing You’re Just the Business No One’s Heard Of; Off Script No. 25: Steve Olenski

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23 Jan 2018
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Frank Strong, MA, MBA
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0 Comment
He started his career “1,000 years ago” working for Prudential.  He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing...
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Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]

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14 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil.  It is not. Messaging requires research inside the organization, research outside the organization, reflection and...
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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

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03 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
Freelance journalism is harder today than it was years ago.  This is thanks, at least in part, to the “pressure for speed and clicks.” That’s according to Erik Sherman, a longtime freelance journalist and writer.  His byline, for a wide...
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11 Shrewd PR and Marketing Predictions You Can Bank On

11 Shrewd PR and Marketing Predictions You Can Bank On

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05 Jan 2016
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Frank Strong, MA, MBA
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2 Comments
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016.  Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....
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The Biggest Twitter IPO Story the Media Completely Missed

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12 Nov 2013
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong It would seem to me that a creative PR idea for a company that allows people to trade shares online, would be having the foresight to place a promoted tweet on the day Twitter launched its IPO....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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