7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report... Read More
Without Marketing You’re Just the Business No One’s Heard Of; Off Script No. 25: Steve Olenski
He started his career “1,000 years ago” working for Prudential. He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing... Read More
![Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Survey-Research-for-PR-Pros-on-B2B-Messaging-Pitches-and-Clickbait-UML.jpg)
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and... Read More
The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist
Freelance journalism is harder today than it was years ago. This is thanks, at least in part, to the “pressure for speed and clicks.” That’s according to Erik Sherman, a longtime freelance journalist and writer. His byline, for a wide... Read More
11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems.... Read More
The Biggest Twitter IPO Story the Media Completely Missed
by Frank Strong It would seem to me that a creative PR idea for a company that allows people to trade shares online, would be having the foresight to place a promoted tweet on the day Twitter launched its IPO.... Read More
PR, Twitter, and a Navy Master Chief; Off Script #5: John Barnett
I don’t remember when I met John Barnett, but I’m pretty sure I know where I met him. We met on Twitter, perhaps two or three years ago, but have never quite gotten past 140 characters. A week or so... Read More
Why Reporters Should Check Out Google+
by Frank Strong I’ve been thinking about a blog post about Google’s $1,000 victory over the stock market. I’ve got a different angle in mind, but also did some (news) searches tonight to see what else had been written. My search terms... Read More
Journalist Goes to Law School; Off Script #4: Chris Bagley
Ask a reporter what’s change in journalism the in the last few years and many of them will mention more stories and less staff. It’s a similar scoop nearly everywhere as media outlets grapple with the economics of trading print... Read More
What Sarah Palin can Teach Reporters about Social Media
Last year was tough on the media business. Dog bites man. Social media is a big part of the reason why this is happening. Dog bites Sarah. The traditional media’s enthusiasm for social media is tepid. Sarah bites dog. * * * It’s a radical... Read More
