“No comment” allows others to shape public perception
The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage More organizations are responding to questions from reporters they don’t like with a phrase such as “no comment.”...Read More
7 journalism statistics from a survey of 3,000 reporters to improve PR performance
Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to...Read More
Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace...Read More
The News May Be Recycling Much of its Content; Implications for PR and Content Marketing
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows media relations keeps getting harder, but now there’s a new analysis of content being published...Read More
An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019
I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last few years, I go back through every post and pull out the most interesting statistics...Read More
Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]
Most PR professionals (68%) say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about...Read More
The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]
Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. So, what’s PR to do about it?...Read More
7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report...Read More
Without Marketing You’re Just the Business No One’s Heard Of; Off Script No. 25: Steve Olenski
He started his career “1,000 years ago” working for Prudential. He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing...Read More
![Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Survey-Research-for-PR-Pros-on-B2B-Messaging-Pitches-and-Clickbait-UML.jpg)
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and...Read More
