Why PR Needs to Get Over its Strong Aversion to Sponsored Content
Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content A while back I was having trouble reaching one reporter for a client. I’ve...Read More
The New Normal: Why PR is More Valuable than Ever [Earned Media Summit]
Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our mugshots on a fancy social media graphic and despite my serious demeanor, I’m almost smiling!...Read More
The Media Relations Struggle is Real; Experts Describe What it May Mean for PR
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media The media relations struggle is real. Some 60% of respondents say media...Read More
Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021
Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” When businesses face a problem they don’t know how to solve, it...Read More
Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications...Read More
Do You Have 6.5 Minutes? Please Take this PR and Comms Survey
This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards We know a lot has changed over the last year, but what specifically has changed and how...Read More
Are Embargoes and Exclusives Still Useful in Media Relations?
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...Read More
Code of PR Ethics? The Gray Area of Communicating a Point of View
Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.” “We’re excited to announce that SlideShare is joining Scribd.” That’s how LinkedIn, which owns SlideShare for the moment, set it...Read More
Quantum Entanglement? A PR View of Media Bias [Survey Data]
Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates...Read More
Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit]
In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist, Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis...Read More
