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Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022

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10 May 2022
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Frank Strong, MA, MBA
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0 Comment
Ned Lundquist has been publishing Ned’s Job of the Week (JOTW) newsletter for the better part of 20 years. Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a...
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Communications Influence with C-Suite Grows [Gartner Survey]

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22 Mar 2022
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Frank Strong, MA, MBA
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Along with influence, 72%  of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options According to Gartner, 83% of communications leaders...
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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

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24 Aug 2021
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Frank Strong, MA, MBA
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0 Comment
Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content A while back I was having trouble reaching one reporter for a client. I’ve...
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The New Normal: Why PR is More Valuable than Ever [Earned Media Summit]

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20 Aug 2021
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Frank Strong, MA, MBA
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0 Comment
Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our mugshots on a fancy social media graphic and despite my serious demeanor, I’m almost smiling!...
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The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

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27 Jul 2021
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Frank Strong, MA, MBA
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0 Comment
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media The media relations struggle is real. Some 60% of respondents say media...
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Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

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13 Jul 2021
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Frank Strong, MA, MBA
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0 Comment
Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower”  When businesses face a problem they don’t know how to solve, it...
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

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30 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications...
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Do You Have 6.5 Minutes? Please Take this PR and Comms Survey

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07 May 2021
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Frank Strong, MA, MBA
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0 Comment
This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards We know a lot has changed over the last year, but what specifically has changed and how...
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Are Embargoes and Exclusives Still Useful in Media Relations?

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22 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...
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Code of PR Ethics? The Gray Area of Communicating a Point of View

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18 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.”  “We’re excited to announce that SlideShare is joining Scribd.” That’s how LinkedIn, which owns SlideShare for the moment, set it...
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Recent Posts

  • B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
  • Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022
  • Spending on PR Software Growing Again, Study Finds
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  • 9 Corporate Characteristics to Look for When Buying Public Relations Software
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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