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Code of PR Ethics? The Gray Area of Communicating a Point of View

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18 Aug 2020
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Frank Strong, MA, MBA
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Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.”  “We’re excited to announce that SlideShare is joining Scribd.” That’s how LinkedIn, which owns SlideShare for the moment, set it...
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Image shows a person balancing. Aims to convey the them of this blog post which is about PR and media bias.

Quantum Entanglement? A PR View of Media Bias [Survey Data]

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11 Aug 2020
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Frank Strong, MA, MBA
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Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates...
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agility earned media mastery summit-s

Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit]

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06 Aug 2020
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Frank Strong, MA, MBA
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In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist, Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis...
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The Top PR Challenges and Tips for Overcoming Them

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14 Jul 2020
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Frank Strong, MA, MBA
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According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process...
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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

IABC Webinar Recap: The 2020 JOTW Communication Survey Review

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25 Jun 2020
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Frank Strong, MA, MBA
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The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis – from the 3rd Annual JOTW Communications Survey for 2020. The full report is more than...
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What Does “Storytelling” Mean to You? 105 Answers from Communicators

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16 Jun 2020
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Frank Strong, MA, MBA
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Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant...
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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

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09 Jun 2020
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Frank Strong, MA, MBA
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75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters...
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Seeking Signals, Spotting Logos and Measuring Journalist Influence

The Most Recommended PR Tech Vendors [PR Tech Sum]

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03 Jun 2020
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Frank Strong, MA, MBA
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Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

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26 May 2020
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Frank Strong, MA, MBA
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72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...
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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

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19 May 2020
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Frank Strong, MA, MBA
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Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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