Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said... Read More
38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications
Open-ended questions can sometimes be the most insightful part of a good survey. Often the answers to such questions provide nuance, context and even lead to new questions. More than once I’ve analyzed survey results for a client and wound... Read More
