Coca-Cola, Target, Rumors, SEO and Crisis Communications
My dear mother forwarded me an email today with the subject line, “Target Says “Veterans do not meet our area of giving.” It was one of those emails that had been flashed around the world and the string was filled...Read More
Culture and History: Ingredients of International Marketing
In the 2005 movie Syrianna, George Clooney refers in Farsi to another character who is playing the role of an Arab terrorist as a “son of a goat.” Clooney’s role is that of a secret agent selling arms to Iranian...Read More
Comprende International Marketing?
Having recently traveled, on both business and pleasure, through several countries in Europe, I had a chance to observe European-style marketing up close. Undoubtedly European marketing is a bit racier. In Germany for example, a billboard advertisement I saw played...Read More
Marketing in a Recession: Asia Air Takes Off
“When other airlines slashed advertising during the SARS scare in 2003, AirAsia tripled its spending,” wrote The Economist about the low-cost airline, Asia Air, that has defied expectations. As I’ve written before, marketing is akin to having a conversation in...Read More
