Sales? PR doesn’t do Sales or Marketing
Sales. It’s about as far away from PR as you can be, and still, be in business. But maybe not for long. PR pros should not develop campaigns to drive sales. PR should not use calls-to-action. PR should not be...Read More
Did the Old Spice Campaign Really Drive Sales?
Did Old Spice actually see sales from its viral campaign? In a session at the PRSA International Conference, this question came up during the question and answer period. The answer seems to be: yes. Earlier reports from mainstream media sources, such...Read More
Who owns social media?
by Frank Strong Ownership is getting a bad rap. Some of the most epic battles in history were fought, (and are still being fought) over rights to land, water, even air space. The battlefield may be a poor analogy for...Read More
A Forgotten, but Useful, Marketing Tactic
by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal mail. I opened it. Inside was a hotel napkin — Crescent Bluffs Hotel & Resort...Read More
