Did the Old Spice Campaign Really Drive Sales?
Did Old Spice actually see sales from its viral campaign? In a session at the PRSA International Conference, this question came up during the question and answer period. The answer seems to be: yes. Earlier reports from mainstream media sources, such...Read More
Who owns social media?
by Frank Strong Ownership is getting a bad rap. Some of the most epic battles in history were fought, (and are still being fought) over rights to land, water, even air space. The battlefield may be a poor analogy for...Read More
A Forgotten, but Useful, Marketing Tactic
by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal mail. I opened it. Inside was a hotel napkin — Crescent Bluffs Hotel & Resort...Read More
