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Is Marketing Getting Harder or Easier

ROI: Is Marketing Getting Harder or Easier?

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15 Mar 2016
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Frank Strong, MA, MBA
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0 Comment
It’s never been easier to get a message out than it is today.  Marketing is surely getting easier. Yet prospects also require more touch points – twice or triple the work – along the buyer’s journey. Marketing is seemingly getting...
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11 Shrewd PR and Marketing Predictions You Can Bank On

11 Shrewd PR and Marketing Predictions You Can Bank On

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05 Jan 2016
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Frank Strong, MA, MBA
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2 Comments
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016.  Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....
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In Content Marketing Marketers Might be Losing Their Way

In Content Marketing, Marketers Might be Losing Their Way

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27 Oct 2015
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Frank Strong, MA, MBA
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0 Comment
Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion...
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A Solution to the Biggest Content Marketing Challenge You Already Have-head

B2B Solved the Biggest Content Marketing Challenge Yesterday

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18 Aug 2015
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Frank Strong, MA, MBA
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0 Comment
Sometimes the answers are hidden in plain sight. Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge...
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Study Marketing Budgets Take Aim at Digital Social and Mobile

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

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24 Feb 2015
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Frank Strong, MA, MBA
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0 Comment
Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted...
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Balancing PR and Media Relations with Content Marketing

Balancing PR with Content Marketing

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20 May 2014
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Frank Strong, MA, MBA
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5 Comments
Part of any job is choosing the right tools. For PR pros, especially those focused on media relations, the right tools also convey meaning. This is what Marshall McLuhan meant and he conveyed his messages in a book. In Amusing...
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Prediction 2014: The Year of Social Media Advertising

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21 Nov 2013
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong eMarketer says 90% of marketers will use social media marketing in 2014.  In this case marketing increasingly means paid social media advertising. In summary the publication writes: Call 2014 the year of “social acceptance.” More marketers are...
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Small Business Love Affair with Content Marketing

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14 Feb 2013
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Frank Strong, MA, MBA
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2 Comments
by Frank Strong Small businesses are engaged in a growing love affair with content marketing according to a survey by BusinessBolts.com and analyzed by eMarketer. Three-quarters of small businesses are engaged in content marketing and 74% said they plan to...
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Six take-a-ways from Marketing in the Round

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23 Sep 2012
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Frank Strong, MA, MBA
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11 Comments
by Frank Strong Integrated marketing has been the Holy Grail for marketing since I started working in the industry.  It was popular a decade ago, and even a decade before that.  For some reason, the concept ebbs and flows like...
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https://www.swordandthescript.com/2012/02/sales-pr-doesnt-do-sales-or-marketing/

Sales? PR doesn’t do Sales or Marketing

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07 Feb 2012
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Frank Strong, MA, MBA
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1 Comment
Sales.  It’s about as far away from PR as you can be, and still, be in business.  But maybe not for long. PR pros should not develop campaigns to drive sales. PR should not use calls-to-action.  PR should not be...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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