ROI: Is Marketing Getting Harder or Easier?
It’s never been easier to get a message out than it is today. Marketing is surely getting easier. Yet prospects also require more touch points – twice or triple the work – along the buyer’s journey. Marketing is seemingly getting...Read More
11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....Read More
In Content Marketing, Marketers Might be Losing Their Way
Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion...Read More
B2B Solved the Biggest Content Marketing Challenge Yesterday
Sometimes the answers are hidden in plain sight. Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge...Read More
Study: Marketing Budgets Take Aim at Digital, Social and Mobile
Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted...Read More
Balancing PR with Content Marketing
Part of any job is choosing the right tools. For PR pros, especially those focused on media relations, the right tools also convey meaning. This is what Marshall McLuhan meant and he conveyed his messages in a book. In Amusing...Read More
Prediction 2014: The Year of Social Media Advertising
by Frank Strong eMarketer says 90% of marketers will use social media marketing in 2014. In this case marketing increasingly means paid social media advertising. In summary the publication writes: Call 2014 the year of “social acceptance.” More marketers are...Read More
Small Business Love Affair with Content Marketing
by Frank Strong Small businesses are engaged in a growing love affair with content marketing according to a survey by BusinessBolts.com and analyzed by eMarketer. Three-quarters of small businesses are engaged in content marketing and 74% said they plan to...Read More
Six take-a-ways from Marketing in the Round
by Frank Strong Integrated marketing has been the Holy Grail for marketing since I started working in the industry. It was popular a decade ago, and even a decade before that. For some reason, the concept ebbs and flows like...Read More
Sales? PR doesn’t do Sales or Marketing
Sales. It’s about as far away from PR as you can be, and still, be in business. But maybe not for long. PR pros should not develop campaigns to drive sales. PR should not use calls-to-action. PR should not be...Read More
