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Earned Media Putting Quantifying the Value of Media Relations

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

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11 May 2019
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Frank Strong, MA, MBA
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0 Comment
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media, is far more challenging than other forms of...
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GDPR is Good News for PR and Content Marketing

Here’s Why GDPR is Good News for PR and Content Marketing

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05 Jun 2018
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Frank Strong, MA, MBA
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0 Comment
Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. However, the noise level grew so loud and so hysterical over the last six weeks, that, deadline notwithstanding, I could no...
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Why Consistency in Content Marketing Matters in 85 Important Words

Why Consistency in Content Marketing Matters

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16 May 2017
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Frank Strong, MA, MBA
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0 Comment
Consistency in content marketing is so important because everything else follows. If you are consistent, you are committed. If you are committed, you have someone dedicated. If you have someone dedicated, you build a process. If you have a process,...
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The Future of Marketing Looks like Public Relations

The Future of Marketing Looks More like Public Relations

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18 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report, from the Annenberg School for Communications and Journalism at USC.  The report found “87% of...
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Marketing Spend What Would You Do with an Extra $5 Million

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

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18 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half.   Despite the maturation of digital marketing and web analytics, this remains a challenge. Some of the commentaries about commercials broadcast...
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12 Ways to Leverage Your Existing Investment in B2B Webinars

12 Ways to Leverage Your Existing Investment in B2B Webinars

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13 Dec 2016
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Frank Strong, MA, MBA
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2 Comments
Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For example, ON24, which provides technology for hosting webinars, says these online presentations are a top lead...
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Turner Field Home of the Atlanta Braves

11 Simple Ways for PR to Score Content Marketing Points

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16 Aug 2016
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Frank Strong, MA, MBA
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1 Comment
PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Why? As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands...
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Fragments Social Media Conversations Channels; Unscripted Marketing Links

Fragments, Social Media & Channels; Unscripted Marketing Links

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21 May 2016
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Frank Strong, MA, MBA
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0 Comment
Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility.  These are all reasonable answers, but there’s one more...
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Is Content Marketing Better than Advertising

Is Content Marketing Better than Advertising?

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10 May 2016
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Frank Strong, MA, MBA
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0 Comment
Is content marketing better than advertising?   Brands are favoring content over ads, according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references others: “Click-through rates on banner ads have already hit rock bottom,...
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The Most Popular Day for B2B Webinars and other Best Practices

The Most Popular Day for B2B Webinars and other Best Practices

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03 May 2016
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Frank Strong, MA, MBA
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0 Comment
An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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