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How to Rank in Search Engines Made Simple [Infographic]

How to Rank in Search Engines Made Simple [Infographic]

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30 Mar 2014
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Frank Strong, MA, MBA
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If there’s one thing that matters in search rankings, it is backlinks.  A backlink is when one site links to another.  The more relevant and credible the linking domain, the better the value of the backlink. Before Google existed, major...
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Infographic: Big Brands and the Evolution of Logos

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22 Mar 2014
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Frank Strong, MA, MBA
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by Frank Strong Wikipedia says the word “logo” is derived from the Greek word “logos” meaning word or idea. The Merriam-Webster dictionary defines a logo as “a symbol that is used to identify a company and that appears on its...
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China, Social Media and the Visual Infographic

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15 Mar 2014
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Frank Strong, MA, MBA
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by Frank Strong Twice in my career I’ve worked for companies that tried to build a business in AsiaPac.  Twice it has not exactly worked out as planned. Twice this year I’ve interviewed prominent PR or marketing executives – Lou...
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Dr-Seuss-Guide-to-Twitter-for-Busy-Executives

Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives

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08 Mar 2014
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Frank Strong, MA, MBA
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Top executives that engage in social media can make a remarkable difference. While I haven’t seen any data, I have a sense there’s a lot of busy executives who in the back of their minds know they should be active on...
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Infographic: LinkedIn’s study on Job Satisfaction

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01 Mar 2014
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Frank Strong, MA, MBA
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by Frank Strong There’s an old saying that people don’t leave a job, they leave a boss. A LinkedIn infographic, I first spotted on Entrepreneur.com, seems to say the opposite. “Relationship with managers” is ranked as the one of the...
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social commerce

Infographic: Millennials and Social Commerce

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01 Feb 2014
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Frank Strong, MA, MBA
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1 Comment
The Center for Marketing Research at the University of Massachusetts Dartmouth is out with their latest social media report.  I’ve followed this series regularly and spent some time perusing the highlights as presented in this infographic. I’m struck by the inverse relationship...
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7 Clever Thanksgiving Day Marketing Infographics

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28 Nov 2013
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Frank Strong, MA, MBA
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1 Comment
There’s no shortage of infographics describing Thanksgiving this year – infographics are marketing technique that while not new, has staying power.  I was however surprised at just how many are in circulation on this topic on the web. I’ve reviewed...
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What a Grumpy Cat Infographic Can Teach us About Marketing

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26 Nov 2013
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Frank Strong, MA, MBA
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2 Comments
by Frank Strong Memes are big business.  If there’s any doubt a quick search of the web shows the meme phenomenon color the web, or litter it, depending on your perspective. Marketers have taken note too.  People like pictures and...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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