HOME ABOUT US LEADERSHIP SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
infographics types of content

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

/
18 Nov 2017
/
Frank Strong, MA, MBA
/
2 Comments
Infographics remain high on the marketing list of tactics.  It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations)...
Read More

The Reason People Search for Content is Different than Why they Share it on Social Social Media [UML]

/
02 Jul 2016
/
Frank Strong, MA, MBA
/
0 Comment
Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels.  Contrast clarifies the motivational differences between search and social. We search for content that is useful.  We share content that is interesting or entertaining. This...
Read More
Influencer Relations Magic Middle vs

Influencer Relations: Magic Middle vs. the A-List

/
28 Jun 2016
/
Frank Strong, MA, MBA
/
0 Comment
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not...
Read More
Social Dads Profile of a Father on Social Media -header

Social Dads: Profile of a Father on Social Media [Infographic]

/
18 Jun 2016
/
Frank Strong, MA, MBA
/
0 Comment
More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers.  That’s according to a survey of 1,200 “social dads” by Social Media Link and presented...
Read More
PR in a Better Position to Manage Corporate Social Media

Survey says PR Best Positioned to Manage Corporate Social Media

/
12 Jan 2016
/
Frank Strong, MA, MBA
/
2 Comments
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly...
Read More

Infographic: The Perennial Customer Revolution

/
19 May 2015
/
Frank Strong, MA, MBA
/
0 Comment
Bellbottoms are coming back in style. It seems every few years I hear this but the retro-trend never actually seems to  materialize.  It makes for good chit chat, but beyond that such chatter, is more or less idle. It also...
Read More
Short History of the Selfie

A Short History of the Selfie [Infographic]

/
02 Aug 2014
/
Frank Strong, MA, MBA
/
0 Comment
  On a recent flight to visit family, I gave my 3-year-old my iPhone for entertainment.  She’s got a page on the phone devoted specifically to apps and games just for her (I highly recommend the PBS app).  She’s been...
Read More
facebook organic reach header

Infographic: Navigating Facebook Organic Reach

/
04 May 2014
/
Frank Strong, MA, MBA
/
4 Comments
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page.  What’s clear...
Read More
Infographic: Influence Marketing Predictions

Infographic: Influence Marketing Predictions

/
12 Apr 2014
/
Frank Strong, MA, MBA
/
0 Comment
Not too long ago, Gina Gulberti of Augure, a European-based PR and marketing software vendor, reached out to me with a few questions on influence marketing. When I answered her questions I figured it she would use them for a blog post and that would...
Read More
How to Rank in Search Engines Made Simple [Infographic]

How to Rank in Search Engines Made Simple [Infographic]

/
30 Mar 2014
/
Frank Strong, MA, MBA
/
0 Comment
If there’s one thing that matters in search rankings, it is backlinks.  A backlink is when one site links to another.  The more relevant and credible the linking domain, the better the value of the backlink. Before Google existed, major...
Read More
1 2 Next ›

      

banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner
banner

Popular Posts

10 PR Tips for Making Your Company Easier to Cover
/
0 Comment
/
12 May 2020
B2B Marketers Focused on Long Term Tend to Outperform the Competition
/
0 Comment
/
17 Sep 2020
Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content
/
0 Comment
/
10 Sep 2020
Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year
Two Reasons PR Needs to Budget a Little Paid Social Budget
/
0 Comment
/
15 Oct 2019
Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020

Recent Posts

  • Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
  • Meltwater Quietly Goes IPO [PR Tech Sum]
  • The Top 10 Most Read Posts on Sword and the Script in 2020
  • 45 Marketing and PR Statistics that Recap the Year We Had in 2020
  • Seeing Around Corners: 30 Marketing and PR Predictions for 2021
  • 3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]
  • New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]
  • 6 Actionable Ways B2B Marketers Can Improve Virtual Events
  • Can B2B Build Credibility with Content Marketing?
  • 6 Reasons B2B Marketers are Unsatisfied with their Own Content
banner
  • About Us
  • Leadership
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2021 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.