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Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

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25 Jan 2022
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Frank Strong, MA, MBA
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0 Comment
This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as I dug into the report, I noticed one small thing that gave me pause: a...
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infographics types of content

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

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18 Nov 2017
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Frank Strong, MA, MBA
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2 Comments
Infographics remain high on the marketing list of tactics.  It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations)...
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The Reason People Search for Content is Different than Why they Share it on Social Social Media [UML]

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02 Jul 2016
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Frank Strong, MA, MBA
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0 Comment
Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels.  Contrast clarifies the motivational differences between search and social. We search for content that is useful.  We share content that is interesting or entertaining. This...
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Influencer Relations Magic Middle vs

Influencer Relations: Magic Middle vs. the A-List

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28 Jun 2016
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Frank Strong, MA, MBA
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0 Comment
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not...
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Social Dads Profile of a Father on Social Media -header

Social Dads: Profile of a Father on Social Media [Infographic]

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18 Jun 2016
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Frank Strong, MA, MBA
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0 Comment
More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers.  That’s according to a survey of 1,200 “social dads” by Social Media Link and presented...
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PR in a Better Position to Manage Corporate Social Media

Survey says PR Best Positioned to Manage Corporate Social Media

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12 Jan 2016
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Frank Strong, MA, MBA
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2 Comments
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly...
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Infographic: The Perennial Customer Revolution

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19 May 2015
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Frank Strong, MA, MBA
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0 Comment
Bellbottoms are coming back in style. It seems every few years I hear this but the retro-trend never actually seems to  materialize.  It makes for good chit chat, but beyond that such chatter, is more or less idle. It also...
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Short History of the Selfie

A Short History of the Selfie [Infographic]

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02 Aug 2014
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Frank Strong, MA, MBA
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0 Comment
  On a recent flight to visit family, I gave my 3-year-old my iPhone for entertainment.  She’s got a page on the phone devoted specifically to apps and games just for her (I highly recommend the PBS app).  She’s been...
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facebook organic reach header

Infographic: Navigating Facebook Organic Reach

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04 May 2014
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Frank Strong, MA, MBA
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4 Comments
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page.  What’s clear...
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Infographic: Influence Marketing Predictions

Infographic: Influence Marketing Predictions

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12 Apr 2014
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Frank Strong, MA, MBA
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0 Comment
Not too long ago, Gina Gulberti of Augure, a European-based PR and marketing software vendor, reached out to me with a few questions on influence marketing. When I answered her questions I figured it she would use them for a blog post and that would...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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