Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead
This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as I dug into the report, I noticed one small thing that gave me pause: a...Read More
3 Tips for Effective Infographics: Data, Design and Distribution [UML]
Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations)...Read More
The Reason People Search for Content is Different than Why they Share it on Social Social Media [UML]
Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. We search for content that is useful. We share content that is interesting or entertaining. This...Read More
Influencer Relations: Magic Middle vs. the A-List
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not...Read More
Social Dads: Profile of a Father on Social Media [Infographic]
More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented...Read More
Survey says PR Best Positioned to Manage Corporate Social Media
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly...Read More
Infographic: The Perennial Customer Revolution
Bellbottoms are coming back in style. It seems every few years I hear this but the retro-trend never actually seems to materialize. It makes for good chit chat, but beyond that such chatter, is more or less idle. It also...Read More
A Short History of the Selfie [Infographic]
On a recent flight to visit family, I gave my 3-year-old my iPhone for entertainment. She’s got a page on the phone devoted specifically to apps and games just for her (I highly recommend the PBS app). She’s been...Read More
Infographic: Navigating Facebook Organic Reach
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page. What’s clear...Read More
Infographic: Influence Marketing Predictions
Not too long ago, Gina Gulberti of Augure, a European-based PR and marketing software vendor, reached out to me with a few questions on influence marketing. When I answered her questions I figured it she would use them for a blog post and that would...Read More
