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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

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06 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m...
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Breaking Down Current Trends in Influencer Marketing 6 Takeaways from a Global Survey by Talkwalker

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

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05 Mar 2019
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Frank Strong, MA, MBA
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0 Comment
Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. I define...
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Six Content Distribution Tips that Everyone Else Isn’t Already Doing

Six Content Distribution Tips that Everyone Else Isn’t Already Doing

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20 Nov 2018
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Frank Strong, MA, MBA
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0 Comment
Creating good content is just half the content marketing equation. The other half is content distribution. Distribution tends to fall to the wayside for several reasons. First, for many marketers, so much effort is poured into the creation that distribution...
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3 Studies that Challenge Marketing Assumptions

3 Studies that Challenge Marketing Assumptions [UML]

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11 Nov 2017
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Frank Strong, MA, MBA
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0 Comment
Assumptions are akin to a heuristic – an imperfect method of decision making that’s “good enough” and saves time. When assumptions are right, everything goes smoothly.  But when they are wrong, the rest can go horribly wrong. Assumptions are essential...
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Influencer Marketing Choosing Influencers Strategies and Metrics

Influencer Marketing: Choosing Influencers, Strategies and Metrics [UML]

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13 May 2017
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Frank Strong, MA, MBA
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0 Comment
There are so many variables to influencer marketing, it’s really hard to generalize advice.  Program effectiveness depends on so many variables such as the context, content, cost, industry, reach, return, trust and the more subjective attributes of quality and value....
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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

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03 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
Freelance journalism is harder today than it was years ago.  This is thanks, at least in part, to the “pressure for speed and clicks.” That’s according to Erik Sherman, a longtime freelance journalist and writer.  His byline, for a wide...
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Marketing Budgets Planning and Benchmarks for 2017 [UML]

Marketing Budgets, Planning and Benchmarks for 2017 [UML]

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10 Dec 2016
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Frank Strong, MA, MBA
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0 Comment
The end of the year is usually jammed packed.  We strive to accomplish in three weeks what we usually complete in four. It’s not just the volume of tasks to be finished in a compressed timeline that makes this time...
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Influence or Popularity? Examining Influencer Marketing

Influence or Popularity? Examining Influencer Marketing

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01 Nov 2016
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Frank Strong, MA, MBA
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3 Comments
She doesn’t have any Twitter followers.  She doesn’t have a Facebook page or Snapchat account.  She has never published a blog post, or an article for a leading association of business  communicators, or given a formal presentation. Yet people like...
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Influencer Relations Magic Middle vs

Influencer Relations: Magic Middle vs. the A-List

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28 Jun 2016
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Frank Strong, MA, MBA
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0 Comment
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not...
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11 Shrewd PR and Marketing Predictions You Can Bank On

11 Shrewd PR and Marketing Predictions You Can Bank On

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05 Jan 2016
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Frank Strong, MA, MBA
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2 Comments
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016.  Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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