New PR Tech Products, Integrations, Independence, Names and Markets; OnePitch, Cision, Critical Mention, Signal A.I. and Intrado [PR Tech Sum No. 4]
There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m...Read More
Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker
Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. I define...Read More
Six Content Distribution Tips that Everyone Else Isn’t Already Doing
Creating good content is just half the content marketing equation. The other half is content distribution. Distribution tends to fall to the wayside for several reasons. First, for many marketers, so much effort is poured into the creation that distribution...Read More
3 Studies that Challenge Marketing Assumptions [UML]
Assumptions are akin to a heuristic – an imperfect method of decision making that’s “good enough” and saves time. When assumptions are right, everything goes smoothly. But when they are wrong, the rest can go horribly wrong. Assumptions are essential...Read More
Influencer Marketing: Choosing Influencers, Strategies and Metrics [UML]
There are so many variables to influencer marketing, it’s really hard to generalize advice. Program effectiveness depends on so many variables such as the context, content, cost, industry, reach, return, trust and the more subjective attributes of quality and value....Read More
The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist
Freelance journalism is harder today than it was years ago. This is thanks, at least in part, to the “pressure for speed and clicks.” That’s according to Erik Sherman, a longtime freelance journalist and writer. His byline, for a wide...Read More
![Marketing Budgets Planning and Benchmarks for 2017 [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/12/Marketing-Budgets-Planning-and-Benchmarks-for-2017-UML.jpg)
Marketing Budgets, Planning and Benchmarks for 2017 [UML]
The end of the year is usually jammed packed. We strive to accomplish in three weeks what we usually complete in four. It’s not just the volume of tasks to be finished in a compressed timeline that makes this time...Read More
Influence or Popularity? Examining Influencer Marketing
She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators, or given a formal presentation. Yet people like...Read More
Influencer Relations: Magic Middle vs. the A-List
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not...Read More
11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....Read More
