WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders
PR and communications executives are gaining C-suite power, amid AI demands and polarized audiences, yet there are practical implications for reporting structures, rare dual-skilled leaders, and the case for separate CMO and CCO roles Two distinct trends have unfolded in...Read More
The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers
A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche If you ask communicators and PR professionals why clients hire outside...Read More
