HOME BACKSTORY ABOUT FRANK STRONG SERVICES CONTRIBUTE SPONSOR SPEAKING PRIVACY DISCLOSURES IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
Two Creative PR Stunts that Turned a Press Release Upside Down

Two Creative PR Stunts that Turned a Press Release Upside Down

/
12 Jun 2018
/
Frank Strong, MA, MBA
/
Comments are Off
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on....
Read More
         

banner

The B2B Marketing & PR podcast

banner

Hire us for help with marketing, PR and social media

banner

What’s the deal with the name?

banner

Accolades

banner
banner
banner
banner
banner
banner
banner
banner

Popular Posts

Not just seen, but believed: trust is the new mandate for marketing and comms
/
Comments are Off
/
15 Apr 2025
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
/
Comments are Off
/
10 Mar 2026
Why we need to stop using that statistic about goldfish, brains and attention span
/
Comments are Off
/
22 Feb 2022
The top PR priorities, challenges and opportunities in 2026 [survey]
/
Comments are Off
/
03 Feb 2026
Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
/
Comments are Off
/
16 Dec 2025

Recent Posts

  • Addressing the root cause attribution challenges in B2B marketing
  • AI has content marketers skipping best practices and results have plunged
  • Strategy vs. tactics in PR: What’s the difference? [guest post]
  • Prospective B2B customers are reading your content on personal time
  • Marketing (and PR’s) obligation to the business if they want credibility
  • Survey: Marketing and comms see AI visibility as significant but are still navigating how to improve it
  • Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions
  • A theory on why B2B marketing requires so many darn customer touches today
  • 7 key takeaways from Muck Rack’s free fundamentals of media relations course [guest post]
  • Why great writing starts with the audience [guest post]
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2024 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT