6 Common Public Relations Mistakes That Companies Make [Guest Post]
Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for...Read More
Break Through the Crowded Media Landscape with Quality Content [Guest Post]
Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint Working in communications comes with the age-old struggle of fighting to get...Read More
Why Now Is the Time to Invest in Earned Media [Guest Post]
In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact We all know the market has...Read More
Why Some B2B Tech Companies Fail at Marketing [guest post]
Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. Some B2B tech companies, especially in early stages, are eager to make...Read More
Instinct: What Public Relations Can Learn from the Wild
Note: This is a contributed post by Samantha Virgil, an intern with NYC-based Spector PR. You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals...Read More
5 Things that College Didn’t Teach Me about PR
A contributed post by Sydney Holmquist College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that...Read More
The PR Road Less Traveled: In-House to Agency Life
Note: The following is a guest post by Laura Spaventa Lewis who recently transitioned from working an in-house gig in PR to working for a firm. By my observation, few PR pros are able to make a switch like this...Read More
Posts from around the web this month
by Frank Strong I write. A lot. I enjoy it. For me, writing is thinking. And I thrive under deadline. I’m the type of person that thinks out loud. That’s just how my brain works. I like to jot those ideas...Read More
