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6 Common Public Relations Mistakes That Companies Make [Guest Post]

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28 Feb 2023
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Frank Strong, MA, MBA
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Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes  Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for...
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Break Through the Crowded Media Landscape with Quality Content [Guest Post]

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01 Nov 2022
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Frank Strong, MA, MBA
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Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint Working in communications comes with the age-old struggle of fighting to get...
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Why Now Is the Time to Invest in Earned Media [Guest Post]

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26 Jul 2022
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Frank Strong, MA, MBA
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In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact We all know the market has...
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Jackie Hermes Accelity

Why Some B2B Tech Companies Fail at Marketing [guest post]

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20 Jul 2021
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Frank Strong, MA, MBA
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0 Comment
Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines.  Some B2B tech companies, especially in early stages, are eager to make...
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Instinct: What Public Relations Can Learn from the Wild

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10 Nov 2015
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Frank Strong, MA, MBA
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0 Comment
Note:  This is a contributed post by Samantha Virgil, an intern with NYC-based Spector PR.   You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals...
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5 Things that College Didn’t Teach Me about PR

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28 Apr 2015
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Frank Strong, MA, MBA
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0 Comment
A contributed post by Sydney Holmquist College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that...
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The PR Road Less Traveled In-House to Agency Life

The PR Road Less Traveled: In-House to Agency Life

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06 Mar 2014
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Frank Strong, MA, MBA
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Note:  The following is a guest post by Laura Spaventa Lewis who recently transitioned from working an in-house gig in PR to working for a firm.  By my observation, few PR pros are able to make a switch like this...
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Posts from around the web this month

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30 Jun 2012
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Frank Strong, MA, MBA
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7 Comments
by Frank Strong I write.  A lot.  I enjoy it. For me, writing is thinking.  And I thrive under deadline. I’m the type of person that thinks out loud.  That’s just how my brain works.  I like to jot those ideas...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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