HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
Google-to-Clamp-Down-on-Press-Releases-Anchor-Text

Google to Clamp Down on Press Release Anchor Text

/
30 Jul 2013
/
Frank Strong, MA, MBA
/
14 Comments
It’s been time-honored advice for the better part of a decade, and maybe a little longer.  A staple of press releases in the modern media age is to hyperlink keywords in the body of the release, otherwise known as optimized...
Read More

Why Google+ is a Better Place for Brands

/
04 Jun 2013
/
Frank Strong, MA, MBA
/
5 Comments
by Frank Strong “Google+ is like a gym,” began the Facebook status update. “Everyone joins it but only few use it. [sic]” Lately, I’ve noticed people that make such broad statements have weak or little activity on the social network,...
Read More

Google Bombs Native Ads

/
30 May 2013
/
Frank Strong, MA, MBA
/
1 Comment
by Frank Strong Usually when Matt Cutts speaks he reminds me of the Federal Reserve’s Ben Bernanke testifying before Congress: he speaks in broad terms about a philosophy and leaves the pundits to interpret the details. This probably isn’t by...
Read More

The End of Free

/
07 May 2013
/
Frank Strong, MA, MBA
/
1 Comment
by Frank Strong Free. It was a model championed by websites, let alone social networks, for nearly a decade. Offer a service for free, build the user base and then sell ads on the platform. With the possibilities of the...
Read More

Google Reader and Google’s Opportunity to Win Friends

/
14 Mar 2013
/
Frank Strong, MA, MBA
/
9 Comments
by Frank Strong Google announced it’s shutting down Google Reader. The company cited declining usage of its aggregation service as justification for killing it come July 1, 2013, but the web has exploded with unhappy comments. There’s a petition to keep Google Reader running. Maybe...
Read More

Native Advertising’s Google Problem

/
26 Feb 2013
/
Frank Strong, MA, MBA
/
3 Comments
by Frank Strong Last week Google reminded marketers about the basics in a blog post:  paid links must be distinguished as paid links. Links are still arguably the single most important factor in PageRank and therefore search results.  The post was widely...
Read More

Google+ Authorship is a Game Changer

/
19 Feb 2013
/
Frank Strong, MA, MBA
/
21 Comments
by Frank Strong On the modern day battlefield there are three kinds of people:  those on our side of the fence, those on the other side of the fence and those sitting on the fence. Stay with me, I’ll link...
Read More

Is Google-bashing useful?

/
30 Mar 2012
/
Frank Strong, MA, MBA
/
1 Comment
Yesterday Google announced Account Activity a new feature designed to show users data across all their user accounts.  I’d venture to guess this is a response to growing criticism about search giant’s efforts to unify all of its services –...
Read More
One Simple Way Google has Changed the World

One Simple Way Google has Changed the World

/
11 Mar 2010
/
Frank Strong, MA, MBA
/
0 Comment
This is a true story. There was a bag in the front yard. It had been sitting there for several days. A little girl meets her father in the garage after work one day and says, “Daddy, what’s in that...
Read More
Google isn’t sure what PR is – and thinks public relations has issues

Google Isn’t Sure What PR is…and Thinks Public Relations has Issues

/
20 Nov 2009
/
Frank Strong, MA, MBA
/
0 Comment
This post here on what Google thinks of SEO and social media, and this post by PRNewser, which is about what Google thinks of PR, got me to thinking: What does Google think of PR? Curious, I decided to Google...
Read More
‹ Previous 1 2
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020

Recent Posts

  • What does generative AI use in PR look like? [PR Tech Sum No. 45]
  • Gartner rips CMOs over martech while business demands ‘more with less’
  • 6 key traits of a RevOps professional [guest post]
  • Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story
  • How B2B marketing can influence the sales team to use its content according to behavioral science
  • Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]
  • B2B Content Consumption is “Directly Correlated” with Intent to Buy
  • More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]
  • Podcast: How AI and ChatGPT are Transforming Public Relations
  • Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT