Google to Clamp Down on Press Release Anchor Text
It’s been time-honored advice for the better part of a decade, and maybe a little longer. A staple of press releases in the modern media age is to hyperlink keywords in the body of the release, otherwise known as optimized...Read More
Why Google+ is a Better Place for Brands
by Frank Strong “Google+ is like a gym,” began the Facebook status update. “Everyone joins it but only few use it. [sic]” Lately, I’ve noticed people that make such broad statements have weak or little activity on the social network,...Read More
Google Bombs Native Ads
by Frank Strong Usually when Matt Cutts speaks he reminds me of the Federal Reserve’s Ben Bernanke testifying before Congress: he speaks in broad terms about a philosophy and leaves the pundits to interpret the details. This probably isn’t by...Read More
The End of Free
by Frank Strong Free. It was a model championed by websites, let alone social networks, for nearly a decade. Offer a service for free, build the user base and then sell ads on the platform. With the possibilities of the...Read More
Google Reader and Google’s Opportunity to Win Friends
by Frank Strong Google announced it’s shutting down Google Reader. The company cited declining usage of its aggregation service as justification for killing it come July 1, 2013, but the web has exploded with unhappy comments. There’s a petition to keep Google Reader running. Maybe...Read More
Native Advertising’s Google Problem
by Frank Strong Last week Google reminded marketers about the basics in a blog post: paid links must be distinguished as paid links. Links are still arguably the single most important factor in PageRank and therefore search results. The post was widely...Read More
Google+ Authorship is a Game Changer
by Frank Strong On the modern day battlefield there are three kinds of people: those on our side of the fence, those on the other side of the fence and those sitting on the fence. Stay with me, I’ll link...Read More
Is Google-bashing useful?
Yesterday Google announced Account Activity a new feature designed to show users data across all their user accounts. I’d venture to guess this is a response to growing criticism about search giant’s efforts to unify all of its services –...Read More
One Simple Way Google has Changed the World
This is a true story. There was a bag in the front yard. It had been sitting there for several days. A little girl meets her father in the garage after work one day and says, “Daddy, what’s in that...Read More
Google Isn’t Sure What PR is…and Thinks Public Relations has Issues
This post here on what Google thinks of SEO and social media, and this post by PRNewser, which is about what Google thinks of PR, got me to thinking: What does Google think of PR? Curious, I decided to Google...Read More
