Features, Fidelity and Faux Pas of the Social Media Platforms [UML]
It’s been several years since social media has embarked down a path paved in payment. The ability to drive results purely from organic efforts have diminished. Social media became a toll road and the price of thruway has spiked during... Read More
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Google Hangs Up on Popups and Hangouts [UML]
Few companies have ushered in an era of online influence like Google. Even fewer have been able to retain that influence. It wasn’t the first to company to help people find things on the web – but it’s approach to... Read More
As Google Authorship Ends, Finger Pointing Begins
Googler John Muller announced in a Google+ update that Google was ending its Authorship project. There was the usual, perhaps deserved, criticism of the search company – because it seems to dabble in products, gets users hooked and then dumps... Read More
Infographic: The Biggest SEO Fear
by Frank Strong Panda’s may be in need of some PR. First the world is confused as to whether it’s more closely related to bears or raccoons and now Google has Google-bombed its namesake. The one-time lovable and cuddly-looking species... Read More
Google Beats a War Path for Guest Posts; PR Needs to Listen
by Frank Strong Google is on a war path, it’s personal, and the company is seeking to make public examples in an effort to dissuade the behavior it’s campaigning against. Algorithmic changes like Penguin and Panda may have extended beyond... Read More
One Last Time…Google+ is not a Ghost Town
by Frank Strong The mainstream media just can’t shake the compulsion to call Google+ a “ghost town.” It’s the type of refrain that if we say it enough times, we might start to believe it. This wouldn’t be a big... Read More
Fans as a Metric are Fool’s Gold; Off Script #6: Ignite’s Jim Tobin
Jim Tobin of Ignite Social Media recently made headlines with this post about Facebook: Facebook Brand Pages Suffer 44% Decline in Reach Since December 1. With offices near Raleigh, NC and Detroit, MI, Jim’s company manages social media marketing for... Read More
Why Reporters Should Check Out Google+
by Frank Strong I’ve been thinking about a blog post about Google’s $1,000 victory over the stock market. I’ve got a different angle in mind, but also did some (news) searches tonight to see what else had been written. My search terms... Read More
Seriously Fun Analysis: Google’s Android KitKat PR Stunt
Who would have known a candy bar could make such headlines? After all, when was the last time chocolate earned this level of media? I’d suggest I was chocolate covered grasshoppers – and that was a PR stunt too. Before... Read More
Google to Clamp Down on Press Release Anchor Text
It’s been time-honored advice for the better part of a decade, and maybe a little longer. A staple of press releases in the modern media age is to hyperlink keywords in the body of the release, otherwise known as optimized... Read More
