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Oh Come on Charlie Brown! Let Google Hold the Football for You [Demise of Google+]

Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

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13 Oct 2018
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Frank Strong, MA, MBA
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0 Comment
Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+....
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Features Fidelity and Faux Pas of the Social Media Platforms

Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

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28 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
It’s been several years since social media has embarked down a path paved in payment.  The ability to drive results purely from organic efforts have diminished. Social media became a toll road and the price of thruway has spiked during...
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Google Hangs Up on Popups and Hangouts [UML]-top

Google Hangs Up on Popups and Hangouts [UML]

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27 Aug 2016
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Frank Strong, MA, MBA
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2 Comments
Few companies have ushered in an era of online influence like Google. Even fewer have been able to retain that influence. It wasn’t the first to company to help people find things on the web – but it’s approach to...
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As Google Authorship Ends, Finger Pointing Begins

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29 Aug 2014
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Frank Strong, MA, MBA
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1 Comment
Googler John Muller announced in a Google+ update that Google was ending its Authorship project. There was the usual, perhaps deserved, criticism of the search company – because it seems to dabble in products, gets users hooked and then dumps...
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Infographic: The Biggest SEO Fear

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25 May 2014
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Panda’s may be in need of some PR.  First the world is confused as to whether it’s more closely related to bears or raccoons and now Google has Google-bombed its namesake. The one-time lovable and cuddly-looking species...
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Google Beats a War Path for Guest Posts; PR Needs to Listen

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27 Mar 2014
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Frank Strong, MA, MBA
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6 Comments
by Frank Strong Google is on a war path, it’s personal, and the company is seeking to make public examples in an effort to dissuade the behavior it’s campaigning against.  Algorithmic changes like Penguin and Panda may have extended beyond...
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One Last Time…Google+ is not a Ghost Town

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18 Feb 2014
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong The mainstream media just can’t shake the compulsion to call Google+ a “ghost town.” It’s the type of refrain that if we say it enough times, we might start to believe it. This wouldn’t be a big...
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Fans as a Metric are Fool’s Gold; Off Script #6: Ignite’s Jim Tobin

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30 Jan 2014
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Frank Strong, MA, MBA
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0 Comment
Jim Tobin of Ignite Social Media recently made headlines with this post about Facebook: Facebook Brand Pages Suffer 44% Decline in Reach Since December 1. With offices near Raleigh, NC and Detroit, MI, Jim’s company manages social media marketing for...
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Why Reporters Should Check Out Google+

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22 Oct 2013
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong I’ve been thinking about a blog post about Google’s $1,000 victory over the stock market.  I’ve got a different angle in mind, but also did some (news) searches tonight to see what else had been written. My search terms...
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Seriously Fun Analysis: Google’s Android KitKat PR Stunt

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05 Sep 2013
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Frank Strong, MA, MBA
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4 Comments
Who would have known a candy bar could make such headlines? After all, when was the last time chocolate earned this level of media? I’d suggest I was chocolate covered grasshoppers – and that was a PR stunt too. Before...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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