Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences Trust in business is a currency that brands can’t live without. That’s...Read More
Is Brand Building Becoming Cool in Marketing Again?
Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind; zero-click searches are just adding to the business case Last year, 65% of Google searches did not result in a click,...Read More
The Complicated Business of Mixing Brand and Politics [Survey]
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for brands...Read More
The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand
In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience,...Read More
Why People Believe Brands Should or Should Not Take a Political Stand
Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good way to include it is as an optional question – with an open-ended comment field...Read More
Should Brands Take a Stand in Politics? [UML]
Update: A year after writing this post, which serves partially as a literature survey, and seeing the narrative begin to push brands to take a stand, I conducted my own primary research on the subject — Study: Should Brands Take...Read More
Apple vs. Chevron Revenue? It’s Content Marketing out of Context
Have you see the graphic nearby? I’ve noticed it posted a dozen different times on LinkedIn recently – and each time it seems to get further apart from the truth. For example, the state of California stands out because Apple...Read More
Words: Goldman has Clients; Wells Fargo has Customers
Somewhere between my junior and senior year of college, money grew real tight and I needed to pick up a full-time job to finish my degree. I started working full-time, while carrying a full course load, in a secure juvenile...Read More
