The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand
In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience,... Read More
Why People Believe Brands Should or Should Not Take a Political Stand
Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good way to include it is as an optional question – with an open-ended comment field... Read More
Should Brands Take a Stand in Politics? [UML]
nA few years ago, I got an email at work from headquarters. We were a fairly big brand, I was in a divisional office, and the New York office wanted to take a public stance on a local political issue. ... Read More
Apple vs. Chevron Revenue? It’s Content Marketing out of Context
Have you see the graphic nearby? I’ve noticed it posted a dozen different times on LinkedIn recently – and each time it seems to get further apart from the truth. For example, the state of California stands out because Apple... Read More
Words: Goldman has Clients; Wells Fargo has Customers
Somewhere between my junior and senior year of college, money grew real tight and I needed to pick up a full-time job to finish my degree. I started working full-time, while carrying a full course load, in a secure juvenile... Read More
