What does generative AI use in PR look like? [PR Tech Sum No. 45]
Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s...Read More
Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]
Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. These monthly summaries have been full of news and ideas...Read More
More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]
PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job....Read More
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. Many of the conversations about AI tend to fall...Read More
This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software [PR Tech Briefing]
Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Recently, I completed an article for a...Read More
AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used
ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and...Read More
Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum No. 41]
Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early...Read More
