How can communicators pitch an LLM?
The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions LLMs are becoming the new “front page.” In the same way Google replaced the news, LLMs seem to be doing that...Read More
Are LLMs becoming the new front page for public relations?
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs “LLMs are the biggest innovation in search since Google,” according to Aleyda Solis. She’s...Read More
Unpacking communicators’ predictions for generative AI with the Stories and Strategies podcast
Will generative AI be an ally or nemesis for marketing and PR professionals in 2025? Doug Downs, the host of the Stories and Strategies podcast recently had me on to discuss the annual predictions compilation we posted in December. The...Read More
Machina or ex-machina: ~40 marketing and comms predictions for 2025
If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead In pouring over predictions I received this year, I had a simple observation: I disagreed with a...Read More
A look at Edelman’s report on generative AI for PR, marketing and comms
The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry....Read More
Generative AI inches along in public relations [PR Tech Sum 58]
The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse...Read More
The pace of AI announcements in PR software slows [PR Tech Sum 52]
Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I...Read More
Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]
This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. In...Read More
Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much was apparent...Read More
Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]
While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI...Read More
