How PR and marketing pros are monitoring AI visibility for clients and brands
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet When social media really took off somewhere around 2008-2010, it took a while for...Read More
Editorial integrity demands PR due diligence with AI-generated copy
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect Close to half (44%) of reporters surveyed have a negative perception...Read More
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task “What a brand says, and what others say about it, are two different things.” That’s according to a new study titled...Read More
Essential generative AI customizations PR should make to their tools
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear More than three-quarters (77%)...Read More
One thing AI can’t truly inform marketing or comms about is human experience
AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way I first saw the headline in a marketing newsletter: AI-generated content should be clearly labeled. The headline was based on this finding...Read More
What marketing and comms *really* need to watch how generative AI is changing *behavior*
Even if there’s a bubble that pops, generative AI is changing behavior, and that’s what strategic marketing and communications people need to observe Much of the discussion of generative AI centers on the tactical improvement it can make to marketing...Read More
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025
What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter, I tend to cover many marketing surveys and PR statistics. While...Read More
5 ways generative AI is changing organic search traffic in B2B marketing
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines It seems to me that one of the biggest ways generative AI is changing human...Read More
Cognitive dissonance: How LLMs might change PR and communications [Public Relations Review Podcast]
If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! ...Read More
How can communicators pitch an LLM?
The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions LLMs are becoming the new “front page.” In the same way Google replaced the news, LLMs seem to be doing that...Read More
