Is AI visibility giving marcom déjà vu? It should. Here’s why.
Cliff notes to 3 studies on AI visibility in marcom: lessons on visibility ownership, consistent messaging, and emerging manipulation from recent reports Many of the studies and surveys about AI and marketing or comms are giving me déjà vu: I’ve...Read More
A seed to fix the growing public relations problem for AI companies
Public sentiment sours on AI as companies reap the consequences of alarmist messaging on jobs, energy costs and failed initiatives; the fix doesn’t start with a messaging exercise – it starts with a listening tour A Pew Research study published...Read More
Does AI visibility provide PR with third-party validation?
Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation The central benefit of public relations (PR) comes from the credibility of a...Read More
The economic outlook for marketing from the latest CMO survey
Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow “Marketing contracts under economic pressure despite growing value and AI gains.” That’s the title of the 35th edition...Read More
Study finds AI-generated content performs poorly in search
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks When generative AI was still fairly new, an entrepreneurial friend of...Read More
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double LLMs are poised to replace search and more and more businesses will turn to PR...Read More
AI might get you on the short list, but it still takes people to move forward
Survey of B2B buyers, especially those using gen AI to short list software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it “B2B buyers are changing how they...Read More
10 PR blog posts that summarize the state of comms in 2025
Generative AI went from novelty to mainstream, making PR a business priority and bringing new trends, yet the fundamentals of communications remain the same In my observation, the year 2025 has been one of the most interesting years in public...Read More
The top B2B marketing blog posts that sum up trends from 2025
Budgets, trust and of course, generative AI, top the list of most-read blog posts this year The end of 2025 marks the 16th year this blog has been publishing consistently. It started as a tool for my personal efforts to...Read More
PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]
Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops The race...Read More
